You don’t want to waste any money when you start a blog from scratch. But with all the fancy tools and resources available, it’s difficult to figure out which blogging investments you really need.

But, it turns out, you can dramatically decrease the up-front expenses for your blog with a few simple tips. You only need to make a few essential blogging investments to help you set up your blog properly from the beginning. Focusing on what you really need will help you save tons of time and money in the long run.

In this post, you’ll see which resources you should invest in when you start a blog from scratch. You’ll learn which blogging investments will pay themselves back and which ones you don’t really need.

Here are the exact tools you need to start and grow your blog and how you can start using them right away. You’ll get the best possible return on your money without wasting a single dime.


1. Design

Website design is the second most important factor (next to excellent content of course) in keeping new visitors on your site and influencing them to return time and time again.

However, new bloggers, and those already making a few thousand dollars per month from their sites are always hesitant to invest one, two, three or five thousand dollars on a website design (don’t worry, I’m going to cover some cheaper options in this section as well). A custom design is a huge investment, but believe me, it’s one that pays its dividends over time.

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Internet readers have an extremely short attention span. Even the most interesting websites usually only keep readers on their pages for 3 – 4 minutes.

When people stay on your website longer, they’re more likely to share your content, click your affiliate links, sign up for your newsletter and buy your products. If you decide to run Google Adsense on your blog, then longer visits also mean more ad revenue.

You need to catch people’s eye in the first few minutes of being on your site. An excellent design does that for you.



Growing a blog and online business quickly and efficiently is all about productivity. You need to be as effective as possible, every time you sit down at your laptop. You also need your website to load as fast as possible so that you don’t lose new readers, which is why it’s important to upgrade your servers and hosting plan when needed.

It’s important to purchase the best equipment, internet package and server hardware that you can afford. For the former, it’s vital that you ensure that your electronics aren’t getting in the way of your travels and lifestyle.


3: Social Media Automation Tools

When you start a blog to make money, you have a lot going on. And since time is money, you don’t want to waste your time on tasks you can automate.

Once your blog gains some traction and starts to generate more traffic, you’ll find yourself spending a lot of time on promoting your content.

For most beginners, the best platform for generating blog traffic is Pinterest. But the truth is: The only way to succeed on Pinterest is to pin consistently. You should pin your blog posts several times a day, evenly throughout the day. And on top of that, you should pin at the right time when your followers are active.


4: Learning New Skills

Ok, so, saved the best for last I see…

When you think about blogging investments to start a blog, the best ones obviously allow you to make even more money blogging in the long run.

In other words, the money you spend today will come back to you in the future. And if you make smart investments, you’ll get back more than you spent initially.

And as big of a cliché as it, one of the best blogging investments is education. Learning new skills to improve your knowledge and efficiency is the best way to make sure you spend your money wisely.

Let’s look at a few useful skills you could learn while you’re blogging. For best results, remember to focus on one area at a time:

Writing and content creation – Learning how to write better content for your readers is by far the best skill to learn. Especially if writing isn’t your strongest suit, a copywriting course will do wonders on your blog posts! You’ll learn how to create content that helps you increase reader engagement and make money blogging faster than you think.

Video marketing skills – Blogging is mostly about written content – for now at least. But in the future, we should expect to see a bigger focus on video and audio content. That said, the best time to learn video editing skills is now – before everyone else does it before you!

Web design: HTML and CSS – Customizing and designing your blog is just another way of giving your readers exactly what they need. You can learn basic HTML and CSS in a matter of hours, trust me. Knowing how to adjust your blog design yourself can save you tons of money in the long run; you don’t have to find a web designer to do everything for you.

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Graphic design – If you love tweaking on the aesthetics and appearance of your blog, why not take those skills to the next level? Learning some basic graphic design will help you create a more distinct branding for your blog, for example.

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CMSFolks Editorial Crew

Editorial Staff at CMSFolks is a team of WordPress experts led by Ajayi Adekunle. Site maintained by CMSFolks Studio.

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