Every creative enterprise is plagued by low-hanging myths that create a larger than life and often wrong perception of how things play out in the space.
Blogging is no different.
It plays on the divide between instant viral success and consistent painstaking progress.
Anchored on certain myths that do not hold water in reality, many people have been attracted to the fallacy that drives it and have engaged it with an erroneous mindset.
So we took it upon ourselves to educate you on these blogging myths and their far-reaching effects when reality eventually checks in.
That’s why we have compiled some of these more common blogging myths to help you engage blogging with a clear head, differentiating mystery from reality.
MYTH 1: BLOG POSTS SHOULD BE LONG
Although the fact remains that long blog posts are regarded by the Google search algorithm as more quality-driven, the myth that only long blogs posts are effective or ranked high is just that; a myth.
Rather focusing on in-depth content works better for organic traffic if well interspersed with relevant keywords.
MYTH 2: BLOGGING DOES NOTHING FOR YOUR BUSINESS
According to a study by Hubspot, B2B companies can generate up to 70% more leads simply by blogging once or twice a month compared to those who do not.
Yet the myth remains that blogging an activity that adds nothing to the business.
The study also showed that companies that blog about 15 or more times a month get about 5 times more traffic than those who don’t.
MYTH 3: YOU MUST REPLY TO EVERY COMMENT
There is a growing fear that a comment ignored is a fan lost.
This isn’t necessarily so. Replying to every sing comment on your blog post can be quite exhausting and can eat into the time reserved for creating fresh content.
So be committed to replying every relevant comment that you come across but the few that you are unable to address won’t necessarily take down your whole blogging enterprise.
MYTH 4: WRITE ON ANY TOPIC
My alarms are going off on this one because it is a common misconception expressed by budding bloggers.
Remember that you are a brand and as such you should have a niche market and audience you cater to. Trying to reach everyone at once by doing everything is definitely a recipe for failure.
You don’t necessarily have to jump on a trend if it doesn’t in any way connect to your audience.
If you properly research your audience and what they like, you won’t get to the point where you run out of interesting things to say to them.
MYTH 5: BLOGGING IS ALL ABOUT WRITING
When most people think of blogging, the first thing that comes to mind is writing.
But that is so untrue.
Blogging is all about educating a collective of people on a specific area of interest.
And with the growing base of 21st century content expressions, blogging has taken a myriad of forms, morphing into interesting formats like podcasts, video blogging (vlogging), music, images, etc.
So open your mind for a second and visualize the expanding potential of multi-format blogging and see how much more people blogging can reach.
So there you go.
Five blogging myths that if swallowed whole can mislead your consistent efforts towards building a world class blogging brand.
For more awesome tips and tricks to help grow your brand online, follow us on our social media platforms and subscribe to our newsletter and you will be well on your way to becoming amazing!