Mistakes make us better but don’t really take away the fact that we made them. This cuts across every profession and blogging are no different.
New amateur bloggers tend to make many mistakes on their blogs. Some are unaware and others commit errors due to negligence. Whatever it is, mistakes are always mistakes. No matter what!
Being a blogger is not an easy job by any means and needs tons of decisions making. While some are right, many of your decisions turn out to be wrong as well.
Although i is said that people learn from their mistakes but there is the time that learning comes at a very costly expense.
Sometimes we have to pay a huge amount to learn from those mistakes, leaving no other way in front of us than repenting on those mistakes.
Also, the competition is stiff, there are millions of blogs of your niche available on the net. To stand out, you need to constantly push high-quality contents that are free of mistakes and errors of all sort.
The advantages are astounding. You get a great blog, a devoted audience, a rise in your blogging career and a lot of other on and off-site benefit.
I give to you 8 common mistakes that amateur bloggers make – if you’re doing them, stop and learn!
1. Setting an Unrealistic Publishing Schedule
When you first start blogging, you are full of ideas. It’s all new and fresh, so it’s easy to publish swiftly and get all your ideas out.
At first, you’re going to think that publishing every day won’t be tough at all – but its relay the opposite if you must publish authentic and quality contents.
That said, some bloggers don’t set any blogging schedule at all, so they get lazy and don’t update for months at a time. Both of these are problems because your audience needs to have some predictability; they want to know when they can expect you to publish.
When you publish too frequently (or infrequently), you create an unpredictable pattern that can frustrate your readers and cost you an audience.
Solution: Be honest with yourself and start conservatively. Commit to publishing on a schedule that makes sense for your real life and other obligations.
Space out your posts (don’t publish five all at once!) so that you have a steady stream of content to keep people coming back.
2. Not Using Headers or Whitespace
If your blog looks like a big, scary wall of text, readers are going to bounce in a hot minute! Even if your ideas are amazing, the presentation is half the battle.
Try to break up paragraphs by using headings between them to give your reader’s eyes some anchor points. Keep paragraphs to 3 – 5 sentences maximum and keep sentences under 30 words.
This will go a long way in improving readability and SEO.
3. Not Using Real Keywords
As a blogger, you’ll want to use links to help ferry people through your site, show them your sources and get them to look at other pieces of content.
But a lot of new bloggers seem to believe that the following is the best or only way to link:
Adding a click here makes your work overly wordy. Your links should be concise and focused.
Also, It’s unnecessary. Your title already contains all the clickbait you need; “CLICK HERE” adds nothing but uncertainty to your work.
If you have ever visited a site that wanted you to “click here, here, and here” to learn more information you must have noticed that the problem with these is that users can’t differentiate those links from one another, nor can they glean any information on where they’re likely to wind up.
Your links should be descriptive of what comes after the user clicks so that there’s no mystery.
Finally, it helps you build trust with your audience.
They are sure to get them what they came on the site for, anytime. That’s priceless!
4. Not Using Images
Research shows that since 2008 that your average visitor will read less than 20% of your text content.
It’s sad but true. According to a recent study by Chartbeat, most of your readers will only read about 50% of your post.
This is where including some images might save your blog.
Charts, infographics, and even clipart help break up your monotonous wall of words. You can also use them to share information visually, allowing you to streamline your sentences and cut right to the heart of your content.
Whether you’re using an image bank line Shutterstock or producing your own photos, make sure your readers know who to thank for their lovely visual diversion.
5. Ignoring Comments
When someone has taken the time to comment, the biggest mistake you could make is to ignore that audience.
Someone made the effort to talk to you – and now, you’re brushing them off? That’s bad and no way to grow an audience!
- Encourage more comments.
- Build your credibility and establish your authority
- Release New materials
- Don’t underestimate the extra value that comments instil in your blog posts.
Also, be polite and professional when responding to your comment section, you never know when you might be making the first contact with a new client, guest blogger, or even a potential business partner.
6. Not Using Social Media Sharing Options
It’s great that your friends regularly read your material, but eventually, you want to reach a wider audience with your blog posts – right? That’s why you need to make yourself as engaging, as clickable, and as shareable as possible.
Social media is key. It exposes you to a larger audience.
It helps your great content and an eye-catching title reach as wide a demographic.
Display your social media icons prominently so that your users don’t have to hunt. When you make sharing easy, people are more likely to respond.
7. No Analytics
Do you know which posts your readers liked best? Do you understand how people are finding your information?
Without analytics data, you’re throwing darts in the dark – and there’s no reason for that! Installing Google Analytics is fast and easy and will give you tons of insights, including:
• Which posts are the most popular
• How people are finding your blog (Google, social, links, etc.)
• How long people are staying on your site
• How high your bounce rate is (people who visit one page and immediately leave)
• How users are navigating through your site
Make sure you’ve installed Google Analytics and spend a bit of time learning the basics so that you can make your blog even better.
8. Not Showing Recent/Popular Posts
Sometimes, new visitors just want to see what’s most recently published – other times, they’ll want to read your most popular pieces to know whether or not you’re worth following.
You need to give your audience an easy way to find your newest and best stuff so that they don’t have to comb through an ocean of posts to find where the gold is.
Be sure to put this in your sidebar or on your homepage so that it’s front and centre where your audience will actually find it.
Live by this and you’re on the way to be an astounding blogger. This doesn’t only make your blog better, it also makes you better on the job.