Regardless of the social platform that you are on, utilizing engaging visuals is a critical part of growing an audience.
The advent of Instagram and Pinterest has shown that people can engage and cultivate a following purely on visuals alone. This is based on the following factors:
1.Visuals are more memorable than text alone.
2. People are more compelled to take action based on a visual.
3. They help you build brand awareness.
4. They usually get more shares than text
So with undeniable proof that people resonate more with visuals that any other form of content, it is imperative that every social media enthusiast or budding blogger know a thing or two about social media graphics.
Creating engaging marketing graphics would require a little design know-how to help you improve your online engagement factor.
That’s where we come in.
There are amazing platforms that can help you create awesome designs on web and mobile using professional templates and easy-to-apply techniques.
We have Canva (desktop, mobile and app) and Crello (desktop only) to name a few and they are equipped with enough visual features to help you create convincing professional social media graphics.
But you need to know a few things before jumping in.
That’s why we compiled a few basic design principles that is easy to understand and will help boost your brand awareness online.
Here are 9 tips for creating quick graphics for your social media posts.
One of the easiest traps to fall into in creating basic designs for social media graphics is legibility, i.e the size and clarity of your fonts.
Fancy typefaces are s the name implies fancy, but they often distract readers from clearly making out the words; so be careful not to overdo it.
Keep in mind that consumers now spend an increasing number of hours on mobile devices and social media apps.
No point in them squinting to make out your message, so be sure to use clear fonts that are big enough to be seen on smaller devices also.
2. COLOUR CONTRAST
Avoid contrasting colour combinations between text and text and also between background designs and texts.
Poor colour schemes in design tends to swallow up or blend certain parts of the design into one another thereby impeding clarity and colour appreciation.
3. VISUAL HIERARCHY
In messaging, certain elements like colour and font size are used to convey importance and hierarchy of the information being conveyed.
This creates order and helps to prioritize and comprehend information in a timely manner, thereby enhancing communication.
As you create social media graphics it is important to keep in mind that people usually read from left to right and from top to bottom, so be sure to keep a clear hierarchy using positioning as a tool to grabbing your viewer’s attention.
Much like color, typography conveys mood and tone, sometimes more powerfully than the copy it delivers. When choosing a font, think about the desired tone of your words.
Ever come across a series of lettering that single-handedly conveyed to you the mood of the message it was trying to deliver, even without the aid of the other parts of the design?
This was done by taking into consideration typography as a key element. Its more like designing a dress to suit the event where it will be worn.
Some of your messaging may be intended to evoke humour or to be more serious. Others are arty in nature and will require long, lazy brush strokes to properly tell the story of the words.
Context delves into the locations that resonate with your target audience and the specifications that those locations require. Do I hear you asking how this impacts on the visuals you are creating?
It definitely does.
Every social platform has its own peculiar specification, format and orientation and having a sense of what it is can affect the arrangement of your designs.
Also understanding the underlying reason why people really share can help you create relevant content that resonates with them.
There are some platforms out there that helps take care of optimizing your visuals for a range of social networks with their handy resize feature.
You can use Adobe Spark or Landscape by Sprout Social to share your designs across multiple social platforms without worrying about resizing them one by one.
Some essential tips to crafting engaging marketing graphics that pop!
You need to keep in mind that every brand is made or destroyed at the altar of consistency and studies have shown that It takes about five to seven impressions for people to begin to recognize your brand.
So keep at it until they get familiar with the brand. Be consistent with the colour, logo and type face and you are well on your way to building a professional brand identity.
A more fine-tuned visual creates a clearer understanding of your brand in the minds of your audience.
An inconsistent marketing graphics on the other hand only confuses your audience as to what to expect from you.
For more awesome tips and tricks to help grow your brand online, follow us on our social media platforms and subscribe to our newsletter and you will be well on your way to becoming amazing!