Subscription boxes have been creating waves in the digital world for some time now. Thousands of subscription box providers cater to niche markets today, from beauty products, chocolates, and lifestyle goodies to gourmet food, pet peeves, games, and toys!
Why Should You Add Subscribe via Email Option to Your Site?
While social media is a great way to interact with your audience, email is actually the most reliable and direct way of communication. By offering email subscription on your blog, you can build a steady stream of regular visitors for your site.
Email subscription also gives your users yet another way to consume your content as some folks may not be on social media.
Often beginners think that adding email subscription is some complicated process. That’s not true at all.
Here is a brief overview of the best features of some popular subscription box websites:
- Focus on a niche market
- Flexible subscriptions, ranging from low-cost to high-range packages
- A beautiful Display
- Comprehensive product information
- Contact forms for customers to fill up their preferences and add User Profiles
- A specific target audience
- Fast and secure payment gateways
- No mandatory contracts or product purchases
- Distinct Subscription and Shop interfaces
- Attractive offers and discounts to encourage user engagement
How to add Email Subscription
MailChimp is one of the most popular email marketing service providers. It is a paid service, but they do offer a free option for those with less than 2000 subscribers
To connect MailChimp to your WordPress site
- Visit the MailChimp website and click on the ‘Signup Free’ button.Fill in your email and create a username/password for your account.
- On your MailChimp dashboard, click on ‘Create A List’ button.
- Provide information like the name for your email list, an email address where users can reply to, a reminder for people how they got on your list, etc. Fill the form and click on the Save button.
Adding MailChimp Email Sign up Forms in WordPress
- Go to the Lists page in your MailChimp account. Next click on the downward arrow button next to your email list and select sign-up forms.
- On the next page, you will see some of the form types you can generate. You need to click on the select button next to Embedded Forms.
- ou will be taken to a settings page where you can choose what fields you want to show in your form, adjust form width and other options. When you are done, simply copy the embed code.
- Now you need to visit your WordPress admin dashboard and click on Appearance » Widgets. Add a Text widget to a WordPress sidebar and paste the signup form code inside it.
- That’s all. You can now visit your site and see the MailChimp signup form in action.
MailChimp RSS to Email
RSS stands for Really Simple Syndication or Rich Site Summary however it is often referred to as the feed or news feed. In the early days, if you wanted to keep track of updates on your favorite website, then you had to bookmark it in your browser and manually visit it frequently to see if there were any updates.
- Simply visit Campaigns » Create Campaign to create a new campaign.
- MailChimp will now show you different types of campaigns that you can create. You need to click on the RSS Driven Campaign option.
This will bring you to the campaign settings page where you need to provide your WordPress site’s RSS feed link. Your feed URL is yoursite.com/feed/
You will also need to choose the time and frequency of emails. You can choose to send daily, weekly, or monthly emails.
On the next page, you will have to provide campaign info. You will notice that MailChimp has already pre-filled most fields on the page. These settings should work for most blogs, but feel free to change them as needed.
Now you need to click on the next button to select a template for your emails. MailChimp allows you to customize the template by adding your own logo, by-line, and any other elements that you may want to add.
When you are finished customizing, click on the next button and then click on Save and Exit.
That’s all, you have successfully created your WordPress RSS to Email newsletter using MailChimp.