After writing your articles, the next wish you may have is for it to appear in Google search boxes?
What are Google Search Boxes
Search or Answer boxes are Google’s push to answer questions directly on the search results page without the need for the user to click on the article link title before they get a glimpse of the site actually has the answer to the queries they searched for. Google Answer box is part of Google’s Knowledge Graph. It is an algorithm that tries to answer user’s questions right on the search page.
In this post, we will explain how to make your blog post appear in Google Answer Boxes for WordPress users.
How Google Displays Information in The Answer Box?
The major purpose of Answer Boxes is to offer an instant relevant answer to the users. This works better when users are looking for factual information like public figures, distances, conversion rates, scores, and similar information or data.
In such cases, if users got the exact information they needed, then they can move on and search for something else. For many queries, it can just display a sidebox from the web’s most reliable knowledge sources like Wikipedia.
If user’s keywords require an opinionated, well thought, or research-based answer, then Google relies on other web sources.
If you are among the top 10 results for a keyword, then you are already closer to appear in Google Answer Box.
How to Make Your Pages Appear in Google Answer Box?
Google Answer Box results change quite often, and you can easily appear as the best answer by simply improving your content.
Let’s explore a number of content optimization steps that you can take to appear in the answer box.
Add Short and Helpful Answers in Your Content
The purpose of Answer Boxes is to provide quick answers. Make sure that your article answers the question as early in the article as possible.
You also need to make your answer short, concise, and easy to understand.
Optimize Your Page’s Meta Description
The meta description is a brief description explaining what your page is about. It is added to the section
<head> of your site’s HTML.
Make sure that your meta description includes your target keyword. It also needs to explain what questions or topics this particular page will be answering.
Utilize Lists, Tables, Table of Contents
Users love properly formatted content because it helps them quickly get the information they need. Google understands that and tends to highlight the websites that use formatting to make content consumption easier for users.
- Pages that use tables to list items.
- How to articles that use step by step instructions.
- Top lists that simply just list items.
- Lengthy articles that utilize a table of contents
- and more.
Optimize Content with Data Driven Decisions
Data is the most important thing you need for an effective content strategy. This is where Google Analytics comes in. It helps you understand your audience and plan accordingly.
Follow SEO Best Practices
Apart from answering the user questions, you also need to make sure that Google can find your page and understand it just as easily.
This means you still need to optimize your posts for SEO just like you would normally do.
- Include your keywords in SEO title, description, and keywords.
- Add your focus keyword in content and sub-headings in your article.
- Properly utilize categories and tags.
- Make sure there is enough content to cover the topic.
- Make internal linking a habit and link to your other posts and pages
- Add title and alt tags to your images.
We hope this article helped you learn how to appear in Google Answer Boxes.