When thinking of promoting your blog, the major frustration most bloggers do face is their blog traffic. When you see several people boasting about their blog traffic, you will be wondering if it’s for real.
Online marketing might seem to be a hell of a job for new bloggers, but to promote a blog is like small business marketing.
We’ve all been there, where we struggle with blog traffic, to get blog audience was like a major headache for us during our humble beginning especially in 2017.
How to promote your blog? It’s a good question most bloggers struggle with.
And yet, folks like Joseph Jaffe recommend spending 90% of your time promoting the blog you wrote during the other 10% of your day.
Let that sink in: Joseph recommends that you spend 54 minutes promoting your blog for every hour you spend writing.
Today, we’re going to show you step-by-step on how to promote your blog posts to get thousands of social media shares and drive waves of traffic to your site.
Writing great content is often not enough.
You need to know how to promote that great content, too.
If you don’t promote, you’re going to end up wasting a lot of the hard work that goes into the content of your awesome web site.
On top of that, people won’t be able to take action on the advice provided in your blog posts!
Here are 40 Ways To Promote Your Blog Posts for INSANESocial Engagement and Traffic…
Below you will find a step-by-step walk-through for each blog promotion tactic that will allow you to take them away and implement immediately on your site.
Before anything else, there are several things you can do on your own website or blog and especially within your content to promote your blog posts.
A typical example is SEO, which is a key ingredient in a well-promoted blog. In fact, 60% of companies say their content and SEO strategies are integrated.
Here are some on-site tactics for how to promote your blog effectively:
#Write Longer Content
The very first step in blog promotion is to write longer contents. You can’t just slap a few words like 500 words and be expecting search engines to rank you high. You need to write as much as you can.
But the problem here is, you can’t be writing for the sake of length, your article must be in depth in knowledge, touching every aspect of the topic you’re covering.
You may be wondering how do you cover many areas of your topic when you only know little? The best advice is ‘ Read More about the Topic”.
If you take a look at WPBeginner, you’ll notice that their blog post is in-depth. They like to give a brief explanation of what they are writing about before giving out the main purpose of their blog posts. They start with something like this: What is, Why, and How
You have the topic, you may need to read every available resource about the topic before writing. If you are wondering where to get resources, you may have to visit the library or you can have a quick jump ” The Internet”
Google on any topic of your interest, and you will have your results glaring at your face.
In case you’re wondering the length post your post should be before search engines can rank you, you have to make sure you post is an average of 1500 word. Nothing bad if it’s more than that.
Your keyword is as important as your blog post itself. it’s what people will search for before they can find your blog post popping out of their search query.
You need to optimize your blog post with your target keyword.
This blog post is optimized for “Promote your blog”. And all over the post, you will find related words. So also s your blog post need to be optimized for a better search result.
To optimize your blog post for your target keyword, you will have to make sure you have those keywords scattered and embedded in your posts.
But how do you promote your blog with this method when you don’t know your target keyword. The first step is to research your target keyword.
If you want to research your target keyword, the best tool to use is Google Keyword Planner, and guess what, it’ s free.
Log in with your Gmail account or create a google account if you are not registered.
Click on tools at the top menu after you are logged in. Use the image below for a better understanding.
The next thing you will need to do is to click on the ” Find new keyword” section just like the image below
The next thing you’ll see will allow you to research your target keyword.
The image below gives us a statistic of what people are searching for in relation to the keyword we searched for. You should always make sure you have your keyword properly researched before you’ll begin to write your contents.
If you’re wondering how to how to do keyword research properly, you should read from Neil Patel’s blog post: How to do Keyword Research the Smart Way: Targeting Interest and Intent. And Learning from Hubspot, you will know how to: How to Do Keyword Research for SEO: A Beginner’s Guide
You can optimize your on-page content by including keywords in these areas:
- Body text (preferably the first 100 words)
- URL slug
- Meta description
- Header tags
- Image alt tag descriptions
You don’t have to learn SEO best practices to do this well. Just use a plugin like Yoast, and it will tell you exactly what your content needs for keyword optimization.
Interlinking is a great way to show your site audience that your website is filled with useful resources that can help them with the problem they might be having.
When you link to any of your content that is of relevance to the content and site visitor, you are simply showing your readers, the level of authority you have about that niche you are writing about.
But you can’t just link that way you like, you have to link to help your readers find a lasting solution to whatever they are searching for.
To link to another post of your’s within a post simply means that the post is relevant to your audience and help give a better understanding.
If you don’t know how to do this properly, you should read Harsh Agrawal’s post on ShoutMeLoud: How To Improve Your WordPress Site Internal Link Structure
This encourages visitors to click through to other content and decreases your bounce rate, a major search engine ranking factor.
Google also uses the anchor text to understand what your content is about. So including relevant keywords here can help with SEO as well.
When it comes to using this tactic to promote a blog post, after you hit publish, go into some older blog posts or pages that already get a lot of consistent traffic and link to this new post.
Neil Patel did justice with this post and it’s advisable you read it: The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO
Social sharing plugins
Social sharing plugins are a necessary element for your blog if you want to increase reach and get more people seeing your content.
There are tons of plugins out there you can use to create these for your blog, but we choose to use Sumo here at CMSFolks.
With Social Warfare you can customize exactly where your share buttons appear, which buttons you show, as well as a bunch of other things right from within WordPress.
#Backlink to Great Resources
One of the major mistakes we see new bloggers make is trying to write about everything. The truth is, don’t write about everything but link out to other resources that will help your readers.
This will help you climb up the ladder when you are trying to promote your blog, especially when you link out to influencers and reach out to them to either help share your blog post on their social media platforms or link back to you.
To get backlinks, watch this video
If you want quality backlinks, you should read Arhaf’s post on Epife.com: The Definitive Guide To Get Quality Backlinks To Your Blog For Free.
Take a look at Antony’s post here: How To Get High-Quality Backlinks For Free Using Skyscraper Technique
Anil Agarwal did justice to this on ShoutMeLoud: On-Page SEO Techniques To Rank On The First Page
Next, on the list, we have social media promotion.
Social media has been the backbone of major blogs. Several individuals have made use of these platforms to achieve their blogging goal in no time.
When talking about SEO, you may have to wait for months sometimes before you begin to see changes. But when talking about social media, you can see instant changes in your blog traffic.
To promote your blog with these methods that are written below, you have to make sure you meet with some certain standards.
Each social media do have their ways of engagement, but the most general of it all is to be active.
Social media where most people spend a lot of time promoting their blog posts, and it’s for good reason. With over 60% of adults using social media sites, there is a significant chance your ideal customers will be present on at least one of these platforms.
Here are some social media tactics for how to promote your blog:
Flipboard is an app and website that allows you to curate content in the forms of an online magazine. (Few people know it also has great potential as a source of the traffic to your website. But more on that later. )
The reasons Flipboard is preferable to traditional social media are simple.
- Flipboard is visually appealing. People like to look at pretty things. Magazines made on Flipboard have such an aesthetic appeal, people want to read them.
- The user is able to create a personalized experience since they are curating articles that appeal to their interests.
- Flipboard Emails you articles you indicated you found interesting when you signed up.
How to Get Started Using Flipboard
Step 1: Set up Your Account.
Go to Flipboard.com and make an account.
Select interests that you would like to read articles about. Flipboard will offer you your choices after you make an account.
Step 2: Make a magazine.
To make a magazine, click your profile picture in the upper right.
Then, click New Magazine, and name and describe your magazine. Make sure when you describe your magazine, you use topics that others might use to search for your article. Use the description to provide specific detail about what kind of information the magazine contains.
Step 3: Add Stories to Your Magazine:
There are several ways you can add articles to your Flipboard.
The first way is to simply flip articles on Flipboard itself. You can either use the website or the app that’s available on Android and iOS.
Simply search for an article on a topic that interests you to find articles to put in your magazine.
How to Get the Most Out of Flipboard
Now you got the basics of Flipboard down. That wasn’t hard, wasn’t it?
But just creating magazines and flipping articles will only get you so far. To get the most cut of Flipboard, you should also do the following:
- Connect with Like-Minded Flippers.
Bring yourself to the attention of other bloggers. This is always a great way to get attention to your blog. They will want to check you out since you are a like-minded blogger. Some will return the favor and like your articles back.
You can find them by searching for the topics that interest you. Click “Add Comment” in order to comment at Flipboard.
Like their articles as well by clicking the heart symbol.
2. Flip Content Without an Expiration Date.
Stick to flipping content that is always relevant. Some topics are only relevant for a short time or for a specific period each year. Other topics are relevant all year, every year. Find articles on these topics to flip. Such evergreen content will be appealing all year-long and will aid in increasing the traffic you get coming to your site from Flipboard.
3. Flip your best content from the past.
This will establish your brand. The more people interested in your brand, the greater your potential for Flipboard referral traffic. Dig through your archives to find your best content and flip it into your magazines.
4. Check your analytics regularly.
Agrawal recommends this practice.
5. Make additional magazines.
It is in your best interest to make as many magazines that relate to your content to increase your chances of getting traffic to the articles in those magazines. For example, my site offers blogging tips. If I suggest tools to help bloggers, I would flip the article into both my technology magazine and my blogging tips magazine.
6. Be a consistent flipper.
The longer you create content, the more articles you will have at Flipboard to attract readers. The potential snowball effect is staggering.
How to Use Flipboard to Get Traffic to Your Blog – by ShoutMeLoud
Mix.com is a relatively new content discovery service. As of July 2018, Mix.com officially replaced StumbleUpon. People can use Mix.com to discover new websites, blogs and blog posts that match their interests. As a blogger or publisher, you can submit your articles to get discovered by random people. Mix.com focuses on showing its users high-quality content in a very clean manner.
How to start using Mix.com
You should first signup on Mix.com before you can begin to use the platform. You can register using your StumbleUpon account
In case you do not have a StumbleUpon account, you can sign up for Mix here. You can also register using Facebook, Twitter or Google or download the iPhone app in the app store.
After you signed up, you have to select a few interests, so that Mix can start suggesting websites to you. On your profile, you can add a profile picture and a short bio, follow people and create collections.
Your Mix profile page
Once you’ve registered, you can edit your details at the Settings page.
You can change your name and add descriptions on your profile.
What you’ll notice would be “Collections”. Each collection is like a category (e.g. travel) where you save all of the related articles in it.
Think of it as a Pinterest board. You have to curate interesting and related articles for your collections.
Mix Chrome extension
To make it easier to use, Mix has developed its own Chrome extension to save links into your collection.
For a more detailed post on how to get traffic from mix.com, read this post from Susan: HOW BLOGGERS CAN USE MIX TO GET MORE BLOG TRAFFIC
One of our best source o web traffic is Pinterest. Pinterest is the best traffic source for new bloggers.
Several bloggers have shared their testimonies about the traffic they got from their Pinterest account to their Blog. That some even create a course around it.
Pinterest is now our #1 traffic referrer. In fact, it far surpasses all of our other social media platforms combined! And the upswing began within two weeks of implementing all the tips we are going to share with you.
The best part is that the effort we have put into this platform is quite minimal. It has taken far more of our time to solidify a following on Twitter and Facebook and even longer to see real engagement and clickthroughs. There is some work that you need to do, but after you are all set, even as little as 15 minutes a day can yield you huge results!
But before you jump into creating any kind of strategy, you need to understand Pinterest. If you understand it, it will be much easier to see how to use it properly.
- Pinterest has its own search engine.
- People use it to find information and ideas.
- Pinterest uses keywords. Keywords help people find you, your boards and your pins.
- Pinterest pins link directly to your blog post.
- Pinterest pins have a much longer shelf life than tweets and FaceBook posts.
- Pinterest is social media, All the same rules apply; follow, like, comment, share, don’t spam.
- Pinterest has an algorithm. Learn it and rank higher in searches.
- Pinterest is full of users that are not bloggers. If you are looking for organic traffic, this is the place.
Convert to a Business Account
As a blogger/entrepreneur, you should have a business account. At the time of publication, it is free. Business and personal accounts have the
same features. If you are converting to a business account, the change will not affect your pins, boards or followers.
To convert to a business account, use this link https://business.pinterest.com
Confirming your Website or Blog
Confirming your blog brings a lot of benefits for you. When you confirm your blog/website, you are joining your profile to your blog.
The major benefit of confirming your Blog is when someone pins, your profile is attached access to analytics
Process of Blog/Website Confirmation
- Click your name at top of Pinterest
- Click the gear menu
- Click account settings in the website field, click confirm website
- Copy meta tag and add the meta tag to the <head> section of the index.html file of your blog before the <body>
- Go back to Pinterest and click finish
The best way to make the most of Pinterest is to create your own boards related to key topics you talk about on your blog. Then add value to this community by pinning related, valuable content, including your own posts.
You could also create a board specifically for your blog posts. Give it the same name as your blog and direct visitors on your website to it, so they’re encouraged to re-pin your content.
Apart from sharing the content yourself on Pinterest, you should also try and engage with other boards.
To find other boards to join where your content will be relevant, search for a keyword and then select related boards to check out
To know fast track your blog growth when it comes to traffic, you should definitely try the Anastasia Pinterest Course. She’ll teach you how you can get up to 170k pages views within weeks.
And if your budget can’t make you sign up, you can buy our ebook. It talks about Pinterest, LinkedIn, and Twitter Strategy to grow your blog. It will cost you $8.
Twitter is the largest micro-blogging platform that allows people to send
short messages or “tweets” to their followers in real time. With Twitter,
the spread of information has become much faster and businesses stand
a lot to gain from tapping into this phenomenon.
Set up Twitter Profile
The first thing you must do as get an account at Twitter.com and set up your profile page ASAP. Use a custom twitter background instead of those
templates (a big no-no).
On your profile page, put up a quirky yet description about yourself or your business that gets people curious about you.
For your custom twitter background, you can use a glamour shot and design graphics which display your business logo, website/blog URL,
Facebook fan page URL and email so that people can contact you easily.
Also, use a clean, simple design so that people who visit your twitter page can have an enjoyable experience.
Once you’ve got your Twitter page up and running, it is time to start getting followers!
How to Get Twitter Followers
At the beginning of your Twitter campaign, you can click “find people” and via Gmail, Yahoo, or AOL you can find friends who already use Twitter.
Find and follow the leaders in your niche by scouring the many Twitter user directories. Be prepared to spend time observing these leaders and the various social orders within the user base.
These observations will help you to find the leaders in your niche. Pay
particular attention to these trendsetters/influencers.
Befriend as many of your competitors as possible, but do not forego the small guy as they tend to be quicker to repost your messages.
These relationships should be nurtured over time and a few may well lead to some kind of joint ventures in the future.
Another simpler way of getting followers fast is simply promoting your
Twitter on your blog, Facebook fan page or email lists of people who are
already following you.
Tell them that they can get the latest updates and news (as well as special offers) by following your Twitter.
In short, join the conversation and get involved in your community! That is the fastest way to build a huge following.
You should buy our eBook on Twitter Marketing Strategy only for $2
Now, Facebook is the largest social media in the world with over 1.5 billion monthly active users, you know that? Probably not with the numbers
Facebook traffic stats show that in the last year alone, average engagement for brands and publishers fell by 20%. That follows bigger declines in previous years. A research was done by Buzzsumo.
If you read Sharon Hurley’s Post at OptinMoster, you will learn more about the Ultimate Guide to Getting (FREE) Traffic From Facebook
Without much talk, let’s dive into how you can get massive traffic from Facebook.
Offer exclusive deals
Verbiage such as “Follow us on Facebook for our best deals” coupled with a “Follow” button can incentivize Page visits and followers. Make sure you mention “This deal is exclusive to our Facebook followers.”
Run contests (especially voting contests) to drive traffic that will engage with your page
People who participate in your contest will reach out to their friends and family and ask for their votes. Contests are especially helpful when trying to get fresh eyes on your Page.
Engage with users
You’ll obviously need to respond to comments and messages directed at you, whether they’re questions, complaints or compliments. The last thing you want is for people to think you’re ignoring them.
Promote the exclusive info you post on your Facebook Page
From your website, blog, or other social media sites, direct people to find the info they’re looking for on your Facebook Page.
Sarah Peterson talked about How To Get Free Traffic From Doing Facebook Marketing
It is also essential you take advantage of this Facebook feature. If you will play the game tight, you will find it easy to drive the traffic you desire.
But first, you have to find a relevant group and also create one.
Once you find relevant groups, it’s essential that you interact and engage with the members before offering any self-promotion.
If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog.
To get the best engagement to try and post on weekdays between 7:30 to 9:00 AM and between 5:00 and 6:00 PM, when people are either just starting work, or finishing their day.
Given the audience, posts that relate to case studies, success stories and skill acquisition perform well, as well as industry insights and trends.
If you want to drive traffic to your blog or website, simply
Complete Your Profile
Your LinkedIn Profile is your first impression on the site. Make it a good one.
Create a branded company profile. Make your company page personal, professional, and memorable. One of the best ways to do this is through your banner image – keep it branded, but personalized. Include your logo for brand recognition on the site, and to further develop trust with your market. Tell a brief story about your company’s history in your “about” section.
Complete your personal profile. As a content marketer, blogger, small business owner, sales manager, or CEO, you are the one who’s likely going to be using LinkedIn to network.
People are people, and we relate better to an actual person than to a business. Complete your personal profile, with a personalized yet professional summary. Upload a professional, yet friendly headshot.
Include a link to your blog, as well as to your website in both your company and your personal profile.
Now, let’s drive some people to your profile. Joining and participating in groups can be a great way to do this.
One of the Golden Rules of content marketing is that you cannot expect to get traffic without giving something in return. Typically, you give value, knowledge, and inspiration. The same is true for LinkedIn, but we recommend taking off your marketing hat to get started.
CREATE A COMPANY PAGE
A LinkedIn Company Page is a place where people can learn more about what you do. Your employees’ personal profiles are great for sharing updates, but it’s a good idea to centralize everything within a company page.
To drive people to your company page, ask each of your employees to link to the company page from their personal profile. Once that’s done, all mentions of the company will link directly to the company page.
Build Your Connections
Search for people you know on LinkedIn. We kind of think of LinkedIn as our modern day ‘Rolodex’. The site is an amazing way to keep in touch with all of your business contacts and to develop your network.
To increase your LinkedIn network, connect with people:
- you work (and have worked) with
- you’ve gone to school with
- who are email contacts
- you know from LinkedIn groups
- who are introduced to you by your current contacts
- you’ve met offline at networking events
- who’ve connected with you on other social sites
- who are your customers
- who are your business partners
The more connections you have, the more people will see your LinkedIn status updates.
Just like like Facebook and Twitter, you need to share content from your personal profile and company page. Without a consistent, engaging stream of interesting, useful content, those static pages will start collecting dust.
Reddit calls itself the homepage of the internet. Research says that users cast nearly 40,000,000 votes on the site every month.
To promote your blog on Reddit and get huge traffic from the platform, there are couples of things you need to do.
To promote your blog content, look for subreddits that target your niche by using your keyword in the Subreddit Search.
Neil Patel nailed it here: How to Use Reddit to Get More Traffic and Build Your Tribe
Social Media Automation
People who use marketing automation say it is “very important” to the success of their marketing across channels.
Social media automation is often the first place to start and can help you get the most out of your social posts to drive traffic to your blog.
IFTTT is another tool you can use to automate your social media if you want to automate things across different channels simultaneously.
It also puts together “recipes” of how to distribute your content (among other actions).
Buffer is one of the most recognized tools in the industry. With it, you can schedule any types of posts across any platform you want, even specifying patterns of posts, such as “every day” or “weekdays.” You can also use Buffer to follow up on your posts, evaluating which ones were most effective, and why they were effective.
Sprout Social is an all-in-one social media marketing tool to help managers better control their efforts. It features multi-level access, allowing directorial control, and access from lower-level team members to better coordinate and delegate tasks.
It comes with full post scheduling capabilities, a detailed analytics platform, and even a social listening platform to better understand how your demographics use your platforms of choice.
Mary Fernandez made a list of 23 Social Media Marketing Tools That Will Give You an Unfair Advantage
There are several discussions that are already active online about the topics you are writing about. Some you have created yourself such as your email community, and some that others have created such as forums.
You can tap into these active discussions to promote your blog.
#Comments on other blogs
Commenting on other blogs (or even other blogs of your own) is another effective tactic for how to promote your blog content.
The key is to make sure you regularly engage on these blog comments or risk making people angry when you go ahead and share a link back to your site.
Another tip for mentioning your own content on someone else’s blog is to ensure the content you’re linking to complements the piece you’re commenting on. Don’t suggest content on the exact same topic, or even worse on something totally unrelated.
Yahoo Answers might not be as popular as Quora, but it still gets a lot of traffic and is, therefore, a potential pitstop for more web traffic.
Have a look for categories that are related to your industry by starting with their main categories.
Here is a great post on How to Build Backlinks and Drive Traffic with Yahoo! Answers
Quora can be a valuable tool for promoting your blog content too.
Much like any online forum, to be successful at promoting your content on Quora you need to regularly contribute to the conversation and build a profile for yourself.
Start by finding and following topics related to your industry. Just type your keyword into their search field, then click on one of the relevant topics that come up.
How to Turn Quora into a Traffic-Driving Machine for Your Blog by
Imran Esmail on SmartBlogger
Do you know of any online forums related to your niche?
They are are a great place to promote your blog content because they bring together a group of highly targeted people.
To find forums in your industry it’s as easy as using a Google search with a keyword + some common forum-related terms:
#Viral Content Bee
Viral Content Bee is a free community that allows you to promote your blog posts to other people who are looking for interesting content to share on their social media networks.
That said, it isn’t exactly “free”. You have to earn credits from sharing other people’s content, which you can then use for your own content promotion.
People trust recommendations from individuals over brands, whether they know the person or not.
This is why influencer marketing is a growing trend in online marketing and an essential part of your blog promotion strategy.
This tactic for how to promote your blog can be seriously time-consuming.
You are finding people that you can contact – like commenters, influencers, and potential back linkers… and then you are physically outreaching to them over email to ask them to help promote your blog post.
Essentially you just want somewhere you can create an email template that will populate automatically with the information you have gathered and stored in your system.
#Link roundup outreach
Getting high-quality backlinks pointed to your site is another important search engine ranking factor, which is why you need to be thinking about it when you want to get more people seeing your content.
For example, 77.8% of top search results have at least one external backlink.
A great way to encourage others to link to your content is to outreach to people who put together link roundups on their own site.
Build a relationship with them by commenting on their blog posts, sharing their content on social media, guest posting on their blog, reviewing their products – anything you can think of.
Once you have a strong relationship with them, you’re in a position to end up on one of their roundup posts.
Let’s not get silly, if you were to use EVERY single one of these tactics every time you hit publish it would take a LONG time. And it’s questionable whether there would be any significant value added after a certain time.
We’re a big fan of the Pareto principle… 80% of your results are most likely coming from 20% of your efforts.
Effective content promotion is about picking your best 20% and doubling down on it.
There’s nothing fancy about it all… In fact, content promotion is a bit like old school cold calling, but online marketers have tied it up in a nice bow and made it look nice.
To come out on top you need to know where to expend your energy, and you need to get your hands dirty. (Or pay someone else to get their hands dirty for you)