SEO is a a big deal.
In a world of super-charged, high-octane brands employing well-orchestrated, Machiavellian techniques to try to outdo each other and acquire a bigger portion of the market share, it should be.
My candid advice to budding brands and SME’s is to keep an eye out for new innovation. In the online space, coming off as a straggler can easily rip your brand off its authenticity and leave you wondering how it happened so fast.
So if there’s some new application, technique or platform out there that you think can enhance your work and give you a competitive edge, then by all means go for it.
Like the saying goes, “Small always trumps big and fast always beats slow.”
So having a cool WordPress site isn’t enough, there are tonnes of amazing plugins that can take your WordPress experience from This-is-good-enough to This-is-amazingly-awesome!
Especially when it comes to Search engine optimization.
These WordPress SEO plugins can help improve your ranking in search engine results without requiring a lot of technical know-how.
To optimize these Plugins on your WordPress site, you just need to know what they are and what they can do, right?
Thats our cue.
Here’s a list of some of the most amazing WordPress plugins in the space.
1. WORDPRESS SEO BY YOAST
Arguably one of the most downloaded WordPress plugins.
Yoast’s WordPress SEO provides an all-inclusive comprehensive solution to all your on-site SEO needs.
From allowing you add SEO titles, meta descriptions, and meta keywords to each post and page of your site to writing custom title for your main site, archives, category and tag pages.
The Yoast WordPress plugin also adds Open Graph meta data, Twitter Cards, Sitemaps and help ping search engines whenever your site is updated.
Ever wondered how your competitors are doing? With SEMRUSH you no longer need to grope in the dark about such matters because it can help you gather analytics and insights from your competitors to help improve your own SEO efforts.
Learn about organic keywords to rank for, places where you can get backlinks from, advertising strategies from your competitors, etc.
The world of strategic data gathering is at your feet with the SEMRUSH WordPress plugin.
The Keyword Tool helps you generate keyword ideas by simply typing in a keyword. These keyword suggestions are gathered from Google’s auto suggest feature.
The keywords suggested by Google auto complete are based on how often they are used in a search, making the top most results the most frequently searched terms on Google for that particular keyword.
Keyword Tool can be used to optimize your WordPress site. It is very fast and comprehensive, and is also completely free for anyone to use.
Let’s talk email marketing.
In this aspect OutreachPlus is a total charmer. It is equipped with powerful features like smart personalization, automated responses, email insights like open, replied, links clicked, etc.
It features a built-in email client that makes sure your emails are not spam-bound, can accommodate multiple email accounts and provide a 360 degree view of your campaigns.
It’s an invaluable tool for reaching out to get backlinks, press mentions and connecting with influencers.
This will in turn help bring traffic to your WordPress site and grow your brand authority.
5. REL NOFOLLOW CHECKBOX
Linking to an external site can mean giving away some of your authority to that site.
Rel Nofollow WordPress Plugin allows you add a no follow attribute to a particular external link by adding a checkbox in the insert link popup of WordPress post editor.
Remember that this WordPress post editor already comes with a checkbox that allows you open links in a new tab. Now you can easily make any external link a no follow link by simply checking a box.
SEOquake is invaluable in providing SEO-related information for any site. This information can include page rank, age, last updated, alexa rank, and many more website essentials.
It is available as browser addon for Google Chrome, Mozilla Firefox, Opera, and Safari web browsers.
This information can be very useful in accessing and gauging competition for different keyword usage.
Just download your search results in CSV format and and prepare your own search data analysis.
In an attempt to build authority in the online space, you need to make WordPress SEO Plugins an important part of your online foray to get the most out of it.
Do some research. Get an expert on it or simply DIY it.
Keep tweaking and retweaking and soon enough it will start to make business sense.
For more awesome tips and tricks to help grow your brand online, follow us on our social media platforms and subscribe to our newsletter and you will be well on your way to becoming amazing!