What is PPC Advertising?

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked

Many business owners try to do this themselves and end up frustrated with high cost per clicks, low ROI, and general wastage. Getting the most out of your Pay Per Click (PPC) campaigns takes skills and experience. This is where CKDigital steps in. We ensure that only certified digital marketing strategists and executives work on client PPC campaigns.

Advantages of Paid Digital Marketing via PPC

  • Take advantage of existing demand for your products & services.
  • Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
  • With well-written ad copy, reduce your number of dead leads.

Online Advertising Agency in Nigeria | CKDigital

  • We make sure we understand your brand and objectives from the outset
  • A planned, more strategic approach – one shaped by data, fueled by creative thinking and proven by results
  • A marketing-qualified Account Manager acting on your behalf within the agency
  • We are target-driven and can help you to define those KPIs
  • Manage multiple platforms, including social media channels, AdWords, Bing, AdRoll, Display, YouTube, Microsoft, and much more.
  • We’re perceptive. We’ll adapt campaigns to suit you and provide you with exciting new opportunities and keep you conversant with the industry.
  • Our expertise in web design allows us to easily deploy conversion rate optimization opportunities to maximize you ROI.
  • Regular formal progress reporting and face-to-face reviews at pre-agreed intervals

PPC Platforms

Our PPC management service is built around your goals and objectives. Based on your objectives, we will build your campaign using a number of platforms, such as:

  • Google Adwords
  • Bing Ads
  • Instagram Ads
  • Facebook Ads
  • LinkedIn Ads
  • Twitter Ads
  • Adroll
  • YouTube

What is Pay Per Click Management?

 PPC management refers to the managing of any type of online advertising where you pay for each ad impression or ad click. While anyone can be a pay per click manager it takes time, experience, and skill to run PPC campaigns well. 1st on the List pay per click management services can include:

The overall goal of pay per click management, whether you do it in-house or hire a pay per click manager, is to minimize or reduce cost per click while maximizing your traffic, conversion rate, and return. Our Pay Per Click Manager will design a campaign that aligns with your goals such as to increase traffic to site, promote special offers, or increase leads. Not sure what your PPC goals are? We can help establish these plus proper metrics to measure before starting.

Writing strong PPC ads to get the click can be a tough task.Pay Per Click ads have a limited number of characters and must compete not only against other ads shown in results, but also against everything else on the page. Our Professional PPC ad copywriting services include writing specific ads for specific keywords and different buyer needs. PPC ad writing also includes crafting strong call to actions to elicit a click through.

How do you know that you are bidding and paying for the right keywords to achieve the goals of your Pay Per Click campaign? The cornerstone of any strong PPC campaign is to do in-depth keyword research first, to find the right keywords to target. You need to know what keywords are most likely to result in higher clicks and conversions. Our PPC Managers use a number of different tools plus a good understanding of what your target customers will actually type into the search bar to conduct thorough keyword research.

Once a searcher clicks on your PPC ad the first page they see on your website needs to grab their attention and be relevant to what they are looking for. The goal of crafting effective PPC landing pages is to build attractive pages that convert … make a sale, collect a lead, or promote a product. By improving the message match between the keyword search query, your ad, and the landing page you send the searcher to, you can improve your Quality Score and Ad Rank, which will reduce the overall cost of your Ad Campaign.

Closely monitoring your Pay Per Click campaign through analytics ensures that you always know how much each new customer costs. PPC analytics also allows you to fine-tune keywords, ad copy, landing pages, and other customizable features. By reviewing the numbers, our Pay Per Click Managers can find ways to increase clicks and conversions while decreasing your PPC ad costs.

5-step Iterative Process for Paid Digital Marketing

1. Insight
We conduct an audit of your current campaigns and identify issues and wastage. This Insight phase helps to understand you as a client, your objectives, your sector, and your competitive landscape. At this phase, we also identify the areas and scope of opportunity and assesses whether the objectives set are realistic in relation to the information gathered.

2. Strategy
With input from technical, content and creative specialists, the strategists compile a bespoke strategy to meet your individual brief. Strategy should never be boiler plate in our view. This comprehensive strategy becomes the route map for all campaigns, propositions and activity to follow.

3. Foundations
The initial Insights phase we carry out will also identify any on-site issues which should be addressed before campaigns start running – issues which could hinder navigation, engagement or goal conversion. Issues which could affect your campaign’s bottom line performance if not attended to. These are agreed with you and worked on – either by us or your own in-house team if you prefer – within what we call the ‘Foundations’ stage. Launching without proving the foundations will inevitably affect your return on investment.

4. Implementation
We either rebuild, restructure or further build out your campaigns. Most clients use us on a retained basis to deliver the marketing campaigns in line with the strategies and plans we have created.

5. Continuous Optimisation, Testing & Idea Generation
Daily campaign management to maximize the budget and ROI. Ad, landing page and user journey testing also allows us to continually increase conversions. Our research and test data feeds new ideas for customer acquisition.

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