The overall goal of pay per click management, whether you do it in-house or hire a pay per click manager, is to minimize or reduce cost per click while maximizing your traffic, conversion rate, and return. Our Pay Per Click Manager will design a campaign that aligns with your goals such as to increase traffic to site, promote special offers, or increase leads. Not sure what your PPC goals are? We can help establish these plus proper metrics to measure before starting.
What is PPC Advertising?
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked
Many business owners try to do this themselves and end up frustrated with high cost per clicks, low ROI, and general wastage. Getting the most out of your Pay Per Click (PPC) campaigns takes skills and experience. This is where CKDigital steps in. We ensure that only certified digital marketing strategists and executives work on client PPC campaigns.
Advantages of Paid Digital Marketing via PPC
- Take advantage of existing demand for your products & services.
- Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
- With well-written ad copy, reduce your number of dead leads.