You are definitely in need of traffic to your website or blog and get the traffic you imagined seems to be impossible, but no worries dear, you’ve come to the right place. Today, we will deal with every aisle of traffic without little or no budget. The major reason why you need traffic is to connect with your target audience through your content, make money especially through Google Adsense etc. But writing a blog post will not automatically generate traffic to your website. But the problem is that many SEO gurus out there can’t emphasize enough that the only way to build traffic to your website is by continuing to put out good content. They’re not wrong – not exactly. But they’re not 100 percent right either. We are not downplaying high-quality content but it’s not the only way to get traffic. But trust us, it is the foundation of every traffic to almost every website you see out there. Yes, you do need to write high-quality content and you do need to keep your blog updated on a regular basis. But also remember, you need to split your time between blogging and promoting the content that you’ve written on your blog. You may have a blog full of excellent content, and you may be releasing two or three new blog posts every week – but it did not increase your web traffic at all. This is because nobody knows your blog exists. Promoting your content and writing good content are of equal importance – you can’t have one without the other.
There are other tricks and hints you need to follow before thousands of traffic can bounce on your blog site/website. It should be stated here that just getting more traffic to your site is not going to solve all your problems. If you have a site that gives users a bad or even sub-par experience, your phone is probably not going to ring off the hook.
How to Get More Traffic to your Site
Share your expertise with others by guest posting
Before we say something else, we’ll like you to know that guest posting is not dead, no, not yet. Guest posting is alive and still functioning that you can ever think. You might not think you know all about your industry, but we’re sure you know a thing or two. Sharing that information with people through guest blogging is a great way that will help people see things from a different and fresh perspective and Many times, might get people interested in learning more about you, which may cause them to visit your site. Guest posing is not as difficult as you might be thinking. Here’s what you need to do.
- Look for questions people have about your service. There many ways you can do this. Here’s a couple to get you started:
- Google Search: “Most common objections in Health”
- Quora.com: Go to Quora and type in your keyword
- Search other forums that is are related to your niche
- Provide an answer to the question. Take some time and write a 900 word to 1,500-words answer to the question.
- Contact blog owners and pitch your post to them. Many sites have a page with guidelines for people who want to contribute to their site. All you need to do is follow their guidelines, and in most cases, many of these sites will post your article and even give you a link pointing back to your site.
Look For Your Influencer?
Reaching your influencers is a strategy that makes sense when it comes to increasing blog traffic. Or at least, hopefully, it does. However, that’s a lot easier said than done. How can you get your influencers to expose your blog to their followers? How can you build a relationship with your influencers? In fact, how do you even find your influencers?
How do you actually figure out who the influencers are within your niche?
- Through twitter – The very first step you should take is to actually follow the influencers on whatever social media they are most present on. They may not notice you, especially if they have thousands of followers, but this gives you exposure to the posts that they are making.
- Google them all with the keywords related to your niche– Search for their blogs in Google top results. You can extract the email from the blog by using an extension. Or you may try Email Hunter. You can also use Email Hunter if you have found the website of an influencer that doesn’t contain their contact info as it will reveal the website owner’s emails.
- Ask and you shall receive – You can also ask in communities such as Quora, Yahoo Answers, Niche Forum or Facebook Group for top influencers in the niche.
How to get your influencers to send the traffic to you
Trying to engage with the big influencers within your niche may be difficult if you are just starting up. In fact, you may be treated as spam if you try to reach out to these influencers by email. That is why we recommend that you start by going after mid-sized influencers first instead and then slowly work your way up from there.
1) Add value to their blog
You can add value to the content that influencers are posting by posting comments that further the conversation or add helpful information to the influencer’s readers.
2) Point a Link to their content
When writing your own blog content, provide links to the content of your influencers as another resource for your own readers.
You’re doing them a huge favor since you are providing them with high-quality external links that will help boost their PageRank, and you are sending them more traffic. They’ll notice this – especially if you do this often. Additionally, share and like their posts on social media.
3) Do not Spam them, start a relationship first
Begin building a relationship with your influencer in the same way that you would nurture your leads. This means using attractive headlines to make sure that they actually open your emails, making sure you keep your email content concise and using a personal and less formal voice so that they can relate to you better and as a result, you gain their trust.
6) Build your authority to become a rising star
One of the best ways to attract attention from mid-sized influencers is by becoming an authority yourself. Build your reputation through the quality of your content and your engagement with followers on social media as well as with other influencers.
By building your authority, not only will mid-sized influencers be more likely to listen to what you have to say, they may even come to you!
List your business on business review sites, and get reviews
Some people shy away from business review sites because they are afraid of negative reviews. Although this is a legitimate concern, we don’t feel the same way.
Business reviews sites such as Yelp, Angie’s List, Facebook, Foursquare, Google My Business, Manta and so on are a great way for potential clients to find you online. Plus, they get the added benefit of finding out what other people think of you
Become a social media wiz
Social media isn’t just a great way to share memes and GIFs with other people. It’s also a great way to direct more traffic to your site.
Most of us know that we should at least share our listings and let people know about a closed transaction, etc., but there are other updates that we can post to get more traffic to our sites.
In fact, every other point above can be shared on your social media platforms to drive more traffic to your site. Every time you: write a guest post, get a good review or write a new blog post, you should share it via social media.
When you share your guest posts, the post will have a link to your site. When you share a review, the review site will have a link to your site. When you share a blog post from your site, as soon as they click on the post they will be directed to your site.
Other ways to direct people to your website via social media include:
- YouTube annotation and cards
- Each of your social media platforms should include a link to your website
- Include a message at the end of a podcast that says “to learn more, visit us online at (fill in the blank with your website)”
Getting traffic to your website doesn’t need to cost you an arm and a leg.
Give Away Freebies
Everybody likes to get something free. And that’s where you can capitalize on getting signups for your mailing list. That’s right. Give them something free. And the best item you can give them online is a free ebook or free report that includes your ad or link to your site. This will boost your website traffic and your exposure at the same time.
Another freebie could include a free entry into a sweepstake or a contest. Give something of interest to your subscribers as a prize. Free items could also include a free DVD or CD with starter packages that will encourage your subscriber to make more frequent trips to your site. Free software is another method you can use to attract potential customers to your website. This would include demos, shareware, and freeware. Your software could include interesting and pertinent information that would include a link to information about a product or service you’re offering.
Yes, Facebook advertising has delivered increasingly diminished returns to advertisers across all industries, but that doesn’t mean you need to jump ship quite yet.
Sure, your reach may have become quite limited through your Facebook page or some of your paid social media efforts, but with Facebook Groups, your blog content can still reach the people who would be most interested in reading it.
Facebook Groups cover just about every interest and profession imaginable — from marketing help for photographers to Dungeons and Dragons enthusiasts. So trust me, you can find groups relevant to your blog. So what do you do once you’ve found some relevant groups? Start by behaving like a real, normal person. Answer questions, comment on others’ posts and build rapport with other group members. Only link to your content in these comments when it will actually be beneficial to other group members, and make sure to follow all group rules regarding self-promotion.
By engaging in authentic, meaningful ways, you can gradually build a loyal readership through Facebook Groups. Just make sure to choose your groups carefully — some large public groups eventually become so overwhelmed with spammers that people who would actually be interested in your content are longer be sticking around to see it.
Deviate From Common Keywords
If you’re a fairly new site, trying to get on top of the Google search results for a common search term (such as “music”) is often futile in the short-term. Instead, aim for a more niche-friendly approach in writing your content. The first-page placement on a Google search for a niche term is a lot more effective than being on the fifth or sixth page for a popular search term. For the “music” example, a website would be better off aiming for a specific genre, like “indie music” or “running music” instead — they have competition, but not nearly the same degree.
This strategy is commonly referred to as long-tail SEO, which is a white hat SEO process that targets less competitive and highly specific search terms. Over 70% of all search queries are for long-tail key phrases, so it’s not like you’re tapping into a dead part of the internet.
In reality, targeting long-tail keyword phrases can help a website establish a firm presence on search engines, with keywords in the top 10,000 often not being worth the effort in comparison.
Stay in Touch with Your Visitors
In order to keep people coming back to your site once they have discovered it, you can encourage them to join your mailing list. Consider asking visitors to subscribe to your list by using a pop-up window that they can put their email address into.
Sometimes offering a free gift, such as an ebook, can encourage people to subscribe.
Once you have built a mailing list, send out newsletters regularly to keep your potential customers interested. Remember to keep your newsletter content relevant to your brand or area of business.
Ask yourself what your subscribers want to know and focus on delivering content that is both useful and interesting to them.
Write Articles That Are Rich in Content
So, how do you write content that is compelling, interesting and helpful? One way is to make sure your articles are useful to your audience. Just throwing together information won’t bring you much website traffic.
It must be information that will truly benefit your customer. Something that will help them solve a problem, achieve a goal, and something that they can’t find anywhere else. Don’t copy and paste another site’s information. The search engines will easily detect your copied material and may just send you to the back seat.
Use short paragraphs. When you’re writing, try to use short paragraphs of 4 or 5 lines. People do not like reading large “chunks” of content. Most will move on to something else.
Tell stories. People can relate to stories because of the emotional connection they can provide. You can use stories to get a point across, explain a problem and even to provide a solution to the problem.
Vary your article length. Your article’s length will be determined by what you’re writing about. With some articles, you can get your point across in a few words, while other articles might take more detailed information to make your point. Some people say 1500 words should be the average article length, but that’s up to you.
Hook readers from the start. Because the attention span of many people is short, you have to make every word count…right from the beginning. If you can’t get their attention in the first few seconds, they are gone. So you want to start with a teaser, a question, or another compelling headline
Syndicating blog content to sites like Medium or LinkedIn Publisher is a popular choice for increasing the reach of your blog content. This is especially true of Medium, where content is featured based on its quality, rather than an author’s popularity.
Because of this, you have a great chance to expand your audience on these platforms — but you need to be a bit careful. The last thing you want is for Google to think you’re posting duplicate content.
Write a Compelling and Attention-Grabbing Headline
How do you do this? Well, you have to start with a headline that will both grab your readers’ attention and be search engine friendly. That means you must choose the right keyword.
A great tool for choosing an effective keyword is Jaaxy, Content Idea Generator, Tweak you Bix Title, Upworthy. All you do is plug in a keyword and you will instantly get valuable search information about that particular keyword. Knowing a keyword’s competition is the most valuable information you can have.
Create Content You Can Share With Others
When it comes to social media, you should understand that your article content is very important if you want to attract readers to your site. Whether it’s Facebook, Twitter, Buzzfeed or any other social sites, your readers are more inclined to share your information if you are giving them quality content.
You can make your content more “shareable” by including a picture and writing a compelling and attention-grabbing headline.
Another way you can increase readership is to use lists in your headlines. For example, “5 Ways to Lose Weight” or 12 Secrets to Building Your Email List.”
Get Creative with Meta Titles and Descriptions
WordPress and other content management systems provide an easy-to-use location below the post to edit your content’s meta titles and descriptions. These fields are important — they serve as the lead to get prospective visitors interested.
Uniquely eye-catching titles and descriptions are crucial because they appear in search engines. Highlight the post’s primary keyword, preferably a long-tail variation, at least once in the title and description, and allow it to flow naturally. Write the description and title of an advertisement and perhaps include a call-to-action or teaser to encourage people to click.
Dig Into Search Engine Optimization
SEO (search engine optimization) is a broad field that understandably intimidates many website owners as they explore methods to increase their online visibility. There are so many strategies and niche-specific selections that the lack of a one-size-fits-all SEO strategy makes some webmasters abandon SEO strategy entirely. Long-tail SEO and meta description configuration demonstrate that SEO does not necessarily equate to overly complex maneuvers.
All website owners should read the latest on SEO. It’s a constantly evolving process, and there are a variety of free resources, such as Moz’s SEO training course, that provide a great introduction. Understanding the basics of SEO and its overarching importance can make implementing the best strategies easier.
Immerse Social Media Followers
Simply re-posting your website’s content on social media is boring. People are following your site on social media not only to be updated of new content — they want to be immersed in the site as well. Consider hosting contests or giveaways to bring in more traffic and entice people to engage with your brand. Brands in your site’s niche will often be willing to provide a product for a giveaway because it provides them free publicity.
Some fun ideas include asking followers to caption a picture or requiring a comment on social media to enter. Aim to immerse your social media followers and keep them coming back for more, either to see if they’re the winner of a contest or to check if you’re hosting more in the future. People love games and prizes.
Prioritize Valuable Inbound Links
Many search engine algorithms analyze a site’s importance based on several factors, perhaps most notably how many websites of importance link to that site. If sites like CNN and Wired frequently link to a website, it’ll likely have good standing compared to a site that only small blogs link to.
The best way to appear on prominent sites is to market your original content. Spammy emails to publications are not the way to go. Instead, try mentioning content on message boards, social media and other forms of web-based interaction. It’ll increase the likelihood that your content is noticed by someone who writes for a prominent site. There’s no clear strategy to ensure linkage from prominent sites, but keeping up with original content and effectively promoting it will increase your likelihood of success.
Similarly, make a habit of linking to your own site’s internal pages via your blog posts, specifically those with high search engine placement. Internal links provide both visitors and search engines a clearer picture of your site’s most respected pages.
As the strategies above show, it’s possible to boost your site’s traffic without any monetary investment. Whether it’s via more realistic keyword targeting or enticing visitors with captivating meta descriptions, there are a variety of methods to bring new eyes to your website without spending a dime.