What is a Long Tail Keyword?
Keywords are the foundation of search engine optimization (SEO) and pay-per-click (PPC) campaigns because they influence page rankings on search engines. There are two types: head keywords and long tail keywords.
A long-tail keyword is a keyword phrase that contains at least three words and is used to target niche demographics rather than mass audiences. They’re more specific than generic keyword terms and so allow you to rank highly in search results for popular topics while attracting targeted, highly qualified traffic that is more likely to convert to leads and customers.
How to Find Long Tail Keywords
Modern business operations make it imperative that you have an online presence, regardless of the type or size of your business. In order to optimize this presence, you need website content and by extension, a content strategy that optimizes long-tail keywords. So how do you find long-tail keywords?
Find out below:
Use Different Keyword Research Tools
There are tons of long-tail keyword variations so using just one keyword research tool will not allow you to exploit the plethora of long-tail keywords that are available for use. One of the more popular keyword research tools is the Keyword Tool. Its popularity is based on the fact that it creates multiple keywords that are derived from Google search suggestions. Other research tools include Google Trends, Twitter Search, YouTube’s keywords tool, Ubersuggest, Alexa’s Keyword Difficulty Tool and Word Stream’s Free Keyword Tool. The simple truth is that you are additional likely to find more long-tail keywords when you use more research tools.
Exploit Your Analytics
A review of your analytics will reveal certain keyword referrers from which you can extract those long-tail questions that drive traffic to your site. All you need to do this is to follow this pathway (assuming you are using Google Analytics): Traffic Sources -> Sources -> Search -> Organic.
Set a time frame to suits you, and then search for patterns. Hopefully, you will be able to find long-tail keywords that will serve you well. It all depends on how well you search.
Use internet sites, online forums and Q&A Sites
Q&A sites (Answers.com, Quora, e.t.c) are a good source of long-tail keywords ideas because they are dedicated to answering questions which are long-tail keywords in themselves. This is not to say that all the questions on these sites will be relevant. The point is that in most cases, these sites offer questions that could be structured into long-tail keywords.
You can also get a tip or two from browsing through online forums. The conversations on these forums are great pointers to current trends with regard to product and services. These pointers can translate to viable long-tail keywords.
Sites like eHow and Wikipedia are mostly driven by long-tail keyword research so you can also do a page search for your primary keyword and see what other variations are generated.
This is the simplest of all the steps. Just conduct a simple Google search for any long-tail keyword, and then scroll down to the bottom of the page where you have “Searches Related To”. One other way is to enter a search term into Google after which you use the keywords that appear to search for long tail keywords.
How to Use Long Tail Keywords
Now that you know how to find long-tail keywords, how do you use them effectively?
Create SEO based Content
One way to use long-tail keywords is to create SEO based content that is built on them. Once you have decided on the long-tail keywords you want to use, you should create content that is based on them. The key is to optimize for as many keywords as you possibly can by finding a way to build your content on as many keywords as you can in one post or article. This ensures that you have a built-in audience.
Incorporate the keywords into multiple places but do not overuse them. Long-tail keywords tend to stand out more so use them sparingly and only when they make sense or else your readers might their repeated use offensive or distracting. Try to include the keywords in the title, at least one header, the first paragraph, throughout the text (sparingly) and in the meta descriptions of your articles.
Consider them and their synonyms (or semantic keywords) in the main body on your page, headlines, and image alt tags. This approach increases your chances of ranking higher since your blog has been optimized for several long-tail keywords at the same time.
Update Old Blog Posts
Another way to use long-tail keywords is in updating old blog posts. Focus on the blog post as a whole by adding them in your title, meta description, subheadings, the body of the content and even the images’ alt text.
Try as much as possible to be natural with your use of these kinds of keywords, especially as they are kind of unwieldy and tend to stand out. If applied well, the long-tail keywords will rejuvenate your old blog posts and boost your ranking and traffic. Now that you know what long-tail keywords are and how to find and use them, you stand the chance of having better SEO rankings and increased web traffic if you, take advantage of the information provided in this article.