Traffic is sacred on the Internet
Blog engagements and traffic are very important Key Performance Indicators and metrics to examine the presence of a blog or website.
Most bloggers source and adopt whatever strategy that’s best for the blog, most of which are directed towards driving premium traffic. For a fact, getting a large number of visitors is one of the most common goals of many online businesses for their websites.
Sadly, not everyone has the time and marketing budget to get thousands of visitors per day for their blogs and websites.
Getting 1000 daily readers means nothing to some people, while others struggle to get 100 visitors in one day.
This article will help revamp your blog or website and ultimately bring it alive.
So, let’s get started.
Publish Long, Thorough Posts
One of the most effective, but often ignored, ways to get traffic to a blog is by publishing long and more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.
Research into which blog posts are most linked to said this:
- They’re long: between 2700 – 3000 words
- Extra visual content attracts extra links: posts with videos, images, and lists will attract almost 6 times more links than a plain text post.
Neil Patel says you should write detailed how-to posts with proof and convey authority to ensure blog post popularity.
Invest In Speeding Up the Website
Optimizing speed on a website is one sure way to help of a content delivery network (CDN). Optimizing website speed has been proved to increase the website traffic of a lot of websites.
The right Plugins can help you achieve this.
- Lazy Load
This plug-in loads images to improve page load times. It uses jQuery.sonar to load an image only when it’s visible in the viewport. Note: This plug-in doesn’t work on all themes, and it’s totally fine if you can’t use it.
- W3 Total Cache
You can easily add a CDN, such as MaxCDN, through W3 Total Cache. This plug-in improves the speed and user experience of your site.
- Use Google Libraries
This plug-in allows your WordPress site to use the content distribution network side of Google’s Ajax Library application program interface (API), instead of directly serving these files from your WordPress installation.
- WP Smush.it
This plug-in reduces image file sizes and improves performance by using its API within WordPress.
Create research-based content
You need to produce content based on adequate research. Your content should outperform—both on quality and on quantity—the contents that you’ve found.
There are different factors in measuring quantity and quality,
- Quantity – Total number of the list created and article length
- Quality – Flesch Reading Ease score, readability, grammatical error–free sentences, internal links, and external links
a perfect combination of both makes for awesome content.
Optimizing Your Website For Search Engines
A big part of how Google decides on where your blog post will rank in its search engine is based on how much it likes your website.
Google wants to link to websites that are up to date, user-friendly, trustworthy and popular.
Here is a list of ways to achieve this:
- Have a contact page with address and phone number
- Get HTTPS in your website URL
- Add a sitemap to your website
- Always fix broken links
- Improve your page speed
- Make sure you have no duplicated content
Remember, you can optimize your blog posts as much as you like, but if the content isn’t amazing, it’s not going to get linked to, which means it’s not going to rank well in Google.
Optimize Your Blog Marketing
Now that your blog post is published and it’s optimized for Google, the next important thing to do is to make it easy for people to find your content.
You want as many people as possible, all coming to your website at the same time to view your new post. Not just because you want lot’s of traffic but because it gives you a better chance of getting even more traffic.
Think about it this way, if someone sees one person share your article, they often won’t look at it. But if they see 10 people sharing your article, they start to think, WOW, this must be good.
If you’re creating great content, you’re bound to eventually get some big spikes in traffic.
When starting out with a website, we could be getting about 400 visitors a day. Then one day we post an interesting article that does well on social media and it gets about 4,000 visitors that day. That’s 10 times the amount of traffic.
The only problem with spikes in traffic is that they can be gone as quickly as they come. The spike of a successful article goes down after two or three days.
But a good website is designed to turn one-time traffic into recurring traffic. After jumping from 400 visitors a day to 4,000 visitors a day, it goes back down to 600 or 700. That’s a big increase from where it was before.