Even the most successful and seasoned bloggers often run out ideas for blog posts. So do not panic when you find yourself in that position. It’s natural because even wells, rivers and lakes often dry up. But that said what do you next? Your readers are waiting and if you don’t come up with something great soon, you might lose them.
What do you when your Muse takes a break? I will tell you what works for me. I look back.
I go back to my archives. Give me a minute and I will show you Why and How I do that.
Why You’ll Want To Republish Old Posts
Do you know that those blockbuster posts of yours are not read by as many people as they should? Instead of just discarding them after rolling them off the front page, you should be driving traffic to your old blog posts in order to recoup some of the hours and money you spent in creating them.
Since you can still get search engine optimization and organic traffic from your older posts, why don’t you tap into the goldmine that your archive of old blog posts represent? It is a win-win situation: you recoup some money while your readers, especially the new ones, are the better for it.
So why should you delve into your archives? Because they are posts are the key to growing your blog and taking your business to the next level since they are like a fine wine which has gotten better over time; having generated tons of organic traffic over time and attracting more links and shares over time.
Your archive of older blog posts is a goldmine; exploit it as much as you can. So how exactly do you do that? First, you need to screen your archive in order to decide which posts will be the best to republish. That in itself leads us to the next question
How do you know which posts to republish?
One hard and fast rule is to search for your blockbuster or most popular posts. They are the posts that brought the most search engine traffic and are most likely to be the most valuable, given the traffic they drew. The value they offered then, could be updated and improved for both old and new visitors alike. Here is how you determine that.
- Make a list of all of your posts: use analytics software to get the title of all of your blog posts. Let’s say you use Google analytics, do this “Behavior > Overview”: a list of your top posts on the right will show. Click the “view full report” link in the bottom right-hand corner. A more detailed list of your posts will then be shown although the default list will not exceed 10 posts. The next step is to change the “show rows” option at the bottom to 5,000. Go back up to the top of the page and click “export”. You then pick one of the spreadsheet options in the drop-down menu. It should reveal a more suitable table for the data.
- Add relevant determinants: the next step is to add the bases for choosing the posts that should drive the most organic traffic: goal conversion rate; time on the page; bounce rate; social shares; backlinks per 1,000 visitors (or per any number of visitors).
- Rank the posts: You should identify those old blog posts that have had the best impact on your business. Try to pick an optimal number so as to focus more traffic on each individual post. Copy the selected posts into a spreadsheet or just highlight those you are interested in
How to Republish Old Posts
After doing all of the above, you will need to review each of the posts that have been selected. Here’s how:
Critique them: Republishing old posts gives you the opportunity to correct typographical or factual errors that you must have missed when you posted the first time. Review the keywords used and rework or reword the post if need be.The idea is to revamp the post and this is the first step towards doing that. You can also add more information or detail to the old content if necessary. Remember to change the date and time too.
Update them: incorporate recent changes or trends into the post. A lot has happened since the last time you posted the content. When you update it with current trends, the post will read like a new one. And in a sense, it is.
Use Internal Linking: You can use these to direct your readers to the refurbished post. But first, you need to update the links by connecting them to a recent resource or post that is related to it in one way or the other.
Pay attention to the aesthetic: After you must have paid attention to the more technical aspects, you should look at the aesthetics of the posts. By this, we mean how attractive it looks to the reader. Get new images and all the other things that will make the post more attractive to your audience.
Everyone who knows anything about blogging understands the challenges of constantly creating valuable blog posts. That is why we want you to be able to make the most of your best posts by refurbishing and republishing them. We hope you find these tips helpful.