fashion blog

How to Start a Profitable Fashion Blog in 20 minutes14 min read

Welcome to and in this post, we want to talk about to create a fashion blog. Unlike other blogs, fashion blog can’t be created just any how. To create a fashion blog, you have to be decisive in everything you do. There are a lot of competition you will deal with to get your name out there. 

Fashion niche is not new to blogging, you can make a passive income if you’ll do the right thing. There are levels of making money from blogging and to make money blogging using the fashion niche, you will have to follow this blog post.

Let’s not sugar coat anything here – blogging is hard work.

The competition and the noise is endless.

But there is good news and that is that 90% of those blogs really suck.

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We mean they REALLY suck.

In this post, we will deal with all the levels you will need to make your fashion blog profitable.

You can build a fashion blog that really helps people out there by focusing on equality, ethical clothing labels, and helping young people form more healthy opinions about their body and sources of self-esteem.

Why You Should Start a Fashion Blog?

If you are passionate about fashion and style, then you must have seen some top fashion bloggers and influencers on Instagram.

These fashion blogs not only provide a platform to the bloggers, but they also bring lots of opportunities their way. You will be surprised to discover the many ways fashion bloggers make money from their blogs.

According to Harper’s Bazaar, designers and top brands spend over a BILLION dollar each year advertising on Instagram alone.

Setting up a Fashion Blog Using WordPress

A domain name typically costs $15/ year and web hosting normally costs $10/ month.

That’s a lot for beginners who are just starting out.

Luckily, our friends at InMotion Hosting are offering a free domain, a free SSL.

Basically, you can get started for as low as $4.00/month.

→ Click here to Claim this Exclusive InMotion Hosting offer ←

NOTE: At WPBeginner we believe in transparency. If you sign up with InMotion Hosting using our referral link, we will earn a small commission at no extra cost to you (in fact, you will save money and get a free domain).

Let’s go ahead and setup your web hosting + domain so you can get started.

Choose the best blogging platform

Without any reasonable doubt, we’ll like to say you should use WordPress. WordPress powers over 30% of WordPress around the World. It’s easy to configure and setup. WordPress is the best CMS for both beginner, intermediates, and expert.

With WordPress, you don’t need to know how to write code, yet it gives you tremendous flexibility and the ability to create a professional and dynamic blog or website. WordPress is available worldwide, without restrictions, in most languages.

Select your domain name

Short is better. If you want it to be memorable for your audience, make it short. Long names are hard to remember and difficult to enter into the browsers address bar. Simply remember: Catchy and memorable is the best way to go.

Keep it specific. Unless you already have an established name in the fashion niche, make sure to indicate the topic of your blog in the name—otherwise, you’ll fail in search results.

Make it more YOU. If you’re a reputable fashion advisor make your name a domain, even if it’s just a last name. If you’re new to the game, however, or don’t strongly connect your name to your business, leave it out of the domain name and introduce yourself on the blog instead.

Set up your account with a hosting provider


VisitInMotion and choose the plan you want to use.

→ Click here to Claim this Exclusive InMotion Hosting offer ←

Choose if you want to register a domain name with InMotion Hosting, or if you already have a domain name that you want to use.

Best Way to Start a WordPress Blog and Make Money (in 2018)

Choose which data center servers you want to use. Either U.S East Coast (if you’re in Europe choose this) or U.S. West Coast (if you’re in Asia Pacific choose this).

Choose if you want InMotion Hosting to pre-install WordPress (or Joomla, PrestaShop or BoldGrid) for you.

Best Way to Start a WordPress Blog and Make Money (in 2018)

Enter your email address and click continue.

Best Way to Start a WordPress Blog and Make Money (in 2018)

Fill out your name, address and contact details, and select your preferred payment method.

Also Read  The Part You Play in Your Website’s Security

InMotion Hosting accepts credit card payments (Visa, MasterCard, American Express and Discover), as well as payment via check and money order.

Next, go and review your order and finally submit your order – and you’re done!

Best Way to Start a WordPress Blog and Make Money (in 2018)

Next we are going to walk you through how you install WordPress on InMotion.

Install Your Chosen Blogging Platform (Recommend WordPress)

Installing any of your chosen platform in as easy as anything you can think of. Within few minutes depending on your network or hosting company, it should be less than two (2) minutes. Get any of these, WordPressJoomla, and Drupal

But for the sake of this we will be using WordPress and we will be using InMotion as our hosting platform.

Log into your InMotion Hosting Account Management Panel (AMP). Under your account name, click on the cPanel button. You will then be redirected and automatically logged into cPanel. Alternatively you can access cPanel through your browser address bar by typing in (replace with your actual domain name).

Best Way to Start a WordPress Blog and Make Money (in 2018)

Step 1:

Login into your cPanel

Step 2:

Go to Software section, then click on the Softaculous icon

Step 3:

Click on the WordPress logo. This will open a screen with several options to show You will see a screen with Install, Overview, Features, and Import. Click on the Install link

Step 4:

Fill in the WordPress set up information. The following is the necessary information you need to fill in the image below:

Best Way to Start a WordPress Blog and Make Money (in 2018)

Here are the software setups you will asked to input:

  • Choose protocol. Choose which of the provided protocols your WordPress website should be accessible from. For example, we use
  • Choose domain. Select the domain name you want to install WordPress on from the drop box
  • Install in directory. Leave this blank to install on the domain directly. If you are installing in a subfolder of your site you type in the folder name. For example, if you type in folder-name then WP will be installed:
  • Site name. The name of your WordPress site.
  • Site description. The description or “tagline” for your WordPress site.
  • Enable Multisite (WPMU). Make sure this box is unchecked as you don’t want WPMU (Multiuser) enabled.
  • Admin username. Enter a username for your WordPress Dashboard login.
  • Admin password. Enter a password for your WordPress Dashboard login.
  • Admin email. Enter an email address for your WordPress Dashboard login.
  • Select language. Choose what language you would like your WordPress platform installed in. The list of supported languages is quite big and most probably you will find your native language there
  • Limit login attempts (Loginizer). Enable this checkbox as you want the “Limit Login Attempts” plugin installed, as it boosts the security on your WordPress website
  • Choose a theme to install. Select none unless you want to use a WordPress theme from the dropdown.
  • Advanced options. Here you can rename the database name and table prefix, but you can leave the default values as-is.
  • Install. Hit the install button and WordPress will begin installing, once done you will be shown the login details (and emailed too to the above email address you nominated)

Step 5:

Select the Domain you want to install your WordPress on from the drop box

Step 6:

Installation directory differs base on what you want. Should you want to install in your homepage, then Leave this blank to install on the domain directly. If you are installing in a subfolder of your site you type the folder name here. This will make the blog load like the following:

Note: Installing to Subdomains– If you decide that you wish to install to a subodmain, then you will need to first make sure that you have correctly created the subdomain in cPanel. The main difference is that the path will appear like this: instead of like this If the Subdomain is already created, then you will be able to select the subdomain at the Choose Domain stage of the installation. If you are trying to install it to a sub-folder that is not specified as a subdomain, then the Choose domain option should remain as the domain name that you wish to use for the installation. The in-Directory option will be filled with the folder that you wish to use – as per the example above.

Also Read  15 Effective Ways to Promote Fashion Blog and Make Passive Income

Step 7:

Click Install. Softaculous will Check the submitted data and install the files to your server for WordPress. Click Return to Overview.

Step 8:

Visit your website in your browser. You should see a new WordPress install like the snapshot to the right.

Log into your new blog

At this stage, you should now have a blank WordPress site installed, along with your admin access username and password, down somewhere.

Best Way to Start a WordPress Blog and Make Money (in 2018)

Start by typing in your new web address ( to see what your WordPress blog looks like.

To login to your WordPress Admin Dashboard and have an interface like the image above, simple type in your URL or web address (i.e your domain name) and make sure you put /wp-admin at the end of the web address. You should have something like this:

Congratulations – you now know how to make a blog using WordPress. You’ve installed WordPress and set up your blog, all on your own! As you can see, it was really easy and straightforward.

To make a blog beautiful, you will need to follow the steps below.

Find the perfect theme

Here’s what to look for in a WordPress theme:

  • Simplicity: Unclear design makes it difficult for readers to navigate your blog.
  • Responsiveness: The theme needs to adjust its layout across different screen sizes and devices. In the highly mobile world we live in, responsiveness is a necessity.
  • Speed: Although most themes don’t slow down your blog significantly, it’s still good to test it. To test a theme’s speed, use the Pingdom Website Speed Test, enter the URL of the theme’s demo, and see how long the page takes to load. If the load time is longer than three seconds, you might want to find a different theme (ideally, the load time is below two seconds).
  • Ease of customization: It should be easy to customize the theme—otherwise, you’ll struggle every time you want to tweak something. Fortunately, many themes offer plenty of easy customization options.
  • SEO readiness: The theme shouldn’t make a huge difference to search engines. But it’s still better to choose a theme that’s designed with SEO in mind. (Look for “SEO Optimized” or “SEO ready” in the theme description.)
  • Security: Themes don’t generally create security issues. But it’s anyway good to check some user reviews and comments—and while doing that, check if people have had security problems with the theme.

Keep these factors in mind when choosing a theme. But most importantly, pick something you love and want your readers to see.

You can read more on how to install a theme in WordPress. To install a theme, simply go to Appearance  Add New, then search through the archive of the WordPress repository for your desired plugin. You can a read a well-detailed post on how to install a theme here

If you are wondering which of the WordPress themes to pick for your Fashion blog, you should simply go ahead to CodeInWP 20+ WordPress theme for Fashion Bloggers


Identify the best plugins

Plugins are a very important part of the WordPress experience. They serve diverse purposes, but they have one thing in common: they make your blog look and function better! Whether they add a new feature (e.g. subtitles for your posts, or social buttons on your pictures), or a new functionality (e.g. a contact form), or just make your blog simply smashing (e.g. a rotating slideshow, a pop-up window, or a subscription reminder), they all work together to enhance the way your fashion blog looks and works.

Recommended fashion blog plugins:

Add Useful Content To Your Fashion Blog

Now, this is where you will develop your own voice. Your blog posts need to be entertaining, informative, and helpful. Running a blog means, you will need to regularly come up with new blog posts for their blog. 

We recommend choosing a consistent frequency for your articles. Busier and larger websites post new content every day. You can start by adding a few posts per week and then gradually increase your frequency to daily updates

Also Read  How to Change the Header Banner Image in WordPress

Optimize Your Fashion Blog to Get More Visitors

Once you start adding useful content, the next step is to make sure that users can find your website.

Here is how you ensure that your website gets visitors and those visitors engage with your content.

Start Working on Your Website’s SEO

Most popular blogs get a large portion of their traffic from search engines like Google and Bing. Marketers use SEO, Search Engine Optimization, to optimize their website for higher rankings.

WordPress itself is quite SEO friendly out of the box, but there are still things you can do to further optimize it. 

Incase you are looking for ways to drive massive web traffic to your Fashion blog, we got you covered. Here are 15 Effective Ways to Promote Fashion Blog and Make Passive Income

Improve Website Speed

Speed is one of the most important factors that affects user experience on your website. It also affects your website’s search engine rankings as Google considers speed one of the top ranking factors.

You can make your website significantly faster by implementing certain performance tweaks in WordPress. 

Track User Engagement

Things your users do after arriving on your website are called user engagement. Highly engaged audience means, more page views and more success for your fashion blog.

This is where you’ll need Google Analytics. It tells you where your visitors are coming from, what they do on your website, and how you can keep them coming back.

Simply head over to our tutorial on how to install Google Analytics in WordPress, and it will start tracking your website traffic.

Google Analytics offers a lot of data. How do you figure out where to look for the information you need?

Start Making Money from Your Fashion Blog

Ever wondered how fashion bloggers afford their clothes, makeup, and accessories? Actually, they don’t have to. Most successful fashion bloggers promote sponsored content where brands pay them to promote products.

Paid and sponsored content is the major source of revenue for many fashion bloggers. Here we will list the most effective ways you can start making money from your fashion blog when you’re first starting out.

1. Display Ads Using Google AdSense

Most websites on the internet rely on ads to generate revenue. They allow you to easily display ads on your website and make money from your blog even when you’re just starting.

2. Affiliate Marketing

Affiliate marketing allows you to recommend products you love. You get a referral commission when your users purchase a product after clicking on your link.

To make money with affiliate marketing, you will need to find fashion products and brands with an affiliate program. They have tons of products in fashion, clothing, and accessories that you can recommend and get paid for it.

3. Build an Instagram Following

Instagram has placed itself as the top social network for fashion and style influencers. You need to join Instagram and start posting with relevant hashtags to make sure that your posts reach the right audience.

The best way to come up with an Instagram strategy is by following other top fashion blogs on Instagram. Study their posts, descriptions, and hashtags and try to replicate the same effect with your Instagram posts.

You should also network with other influencers and do S4S, share for share, campaigns. In this strategy, each party will share the other’s Instagram posts and tag them. It helps both people increase their following.

Another easy way to build Instagram following is by sharing your Instagram to your follower 

4. Brand Promotions

Reach out to brands, fashion startups, and agencies to partner up with them. The best way to find which companies are doing blog promotions is to keep an eye on top fashion bloggers and their Instagram posts.

But the best way to promote your brand with little investment and great ROI is to use Pinterest. Pinterest is the best platform to get customers and audience.

To get the type of success you desire, we’ll advise you to take a course on Pinterest, created by Anastasia. Buy Pinterest SEO Traffic Secrets Course


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1 thought on “How to Start a Profitable Fashion Blog in 20 minutes<span class="wtr-time-wrap after-title"><span class="wtr-time-number">14</span> min read</span>”

  1. Fashion blogs are so good to watch. Do you think the investment is high on it? Could you advise an average?

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