The journey begins with the first blog post.
Creating great content is hard work and can be intimidating – and it’s not just the technical aspects of it that are scary. Many writers worry that they won’t be able to connect with their audience, or they don’t really know what to write about.
While we may not be able to help you with the actual writing, we can tell you everything else, from how to select the best topics to how to create and publish your post.
Here’s what you need to know:
What Should You Write About?
If you want to keep your audience engaged, you need to post often and keep it engaging. But how can you come up with a fresh topic every single week (or more)? And what should you even write about in the first place?
The number one rule is: know your target audience. What are they talking about? What issues matter to them? Answer their questions, provide useful insights, and heck – if you’re down for it, start a debate.
Beyond that, choose topics that you like to discuss with other people. If you genuinely feel enthusiastic and engaged, it will come across in your writing, and your audience will respond in kind.
If you want your blog to get found, you have to show up in search results. The best way to do that is through keyword optimization. Here are some quick tips:
- Make a list of words related to your industry or niche, and then make a list of related words for every one of those words. That will be a good jumping-off point. For example:
- Hosting Service
- Blog creation
- Website customization
- Use Google Keyword Planner to research those words, find monthly search volume, view the level of competition, and see other suggested words and phrases.
- Type your keywords into the Google search bar and see what other phrases pop up in the “related searches” box at the bottom of the screen (this is a good indicator of what related terms people are actually searching for).
When you have your keywords selected, jot them down at the top of your document. This provides a simple visual cue so you don’t forget to include them.
Now it’s time to actually write! Just a quick note before you get started: when writing a blog post for WordPress, it’s best to write directly in WordPress. Some people like to write in Word or a similar program first and then cut and paste, but that can cause some formatting issues.
To get started, click on Posts > Add New from your dashboard – this will take you to a page where you can start writing. From there, you can start creating your rough draft. WordPress allows you to write and edit as much as you want in draft form before publishing, so there’s no need to get it perfect the first time.
Here’s what else you can do from that page:
- Create a title (you’ll see the big white bar right at the top).
- Add external and internal links to your content. Simply highlight the text you want to hyperlink, click on the paperclip icon at the top of the screen, and insert the url of the website you want to link to.
- Add media. Use the Add Media button at the top left of the page to insert photos, infographics, videos and more. You can either choose from media you already have saved to your library or upload something new.
- Insert a table or embed a Google Doc (both options are in the toolbar at the top).
- View and edit the snippet. At the bottom of the page, you will find an area where you can preview the snippet that will show up in search engine results and edit it if need be.
- Preview your post. Before you hit the “publish” button, you can preview your post and see what everyone else will see. On occasion, you will find that the post looks entirely different in preview mode than it does in creation mode, and this will allow you to fix that before publishing.
Creating Great Content
When you’ve edited and previewed your work and you’re sure you’re ready to go, just hit “Publish.”
Thats pretty much it, ypu have just published one of many enngaging posts to come.
If this has enlightened you in any way feel free to share and leave comments.