Figuring out ways to increase AdWords CTR (click-through-rate) can be frustrating. But this post is a perfect guide for that.
CTR refers to the click-through rate. In PPC platforms like Google AdWords, CTR is essential. CTR is the ratio of ad clicks to impressions in AdWords campaigns. It is one of the critical factors in google quality score formula.
CTR determines both ad rank and cost per click. The higher CTR means the better your ranking and the lower your costs. Google uses a quality score to assess both your ad position and actual cost per click.
Low ad CTR downgrades quality scores. As a result, future ad placements are affected. On the other hand, high ad CTR may bring success combined with other KPIs (key performance indicators).
Considering this fact, we have listed:
five simple but effective ways to increase AdWords CTR below
1. Keep track of your competitor’s keywords
Keywords play a vital role in your ad’s performance. Probably you are tired of hearing the word “keywords”. But there’s no scope of ignoring it. Using keywords in the Ad text, putting the primary keyword in the URL are some methods most of us usually try.
But you may not have been keeping track of your competitor’s keywords. This might boost performance. If a lot of people are using the same line, there is a possibility it works. Find out such words and make sure you put it in your ad. After that, come up with something that lures traffic to your add. For example, you may offer some discounts.
You can also include your competitor’s ad copy. It is indeed annoying if people are doing it against your company. But it works. It is a smart move to make.
2. Compelling ad
The headline is the most crucial part of your ad. Try to grab the attention of your potential customer with a lucrative headline in the first place. Creativity is must as customers the customers are always in a rush.
Lure people with promotions, offers, and incentives. Display this kind of special offers in your headline instead of line two or three. It works because searchers only go through the headlines. People like discounts.
Use call to actions. Let them know what they’ll be doing after going through your ad right there. Wouldn’t you want that as a customer? Let them know what you offer as a service provider. Concentrate on the detail that is most relevant to the type of service you are suggesting.
3. Use expanded texts and symbols to attract
Use broadened text ads to run ads with longer copy. This method works if you are targeting long-tail keywords. You can also add a second headline.
Add symbols or numbers in the ad text. It helps catch attention. When an ad is lined up against other similar ads of the same product or service, symbols help the ad stand out. Use appropriate symbols in your ad if possible and numbers are even better as they come up with some discounts. These are the things that grab customer’s attention and they continuously search for offers. So numbers help.
Add a period at the end of the first line. This is a very simple and easy trick you can use. Headlines are limited to 25 characters and the descriptions are limited to 35. Adding a period to the first line scoops that line into the headline. So don’t miss it.
4. Negative keywords
Negative keywords allow you to selectively filter who sees your ad, based on their search queries. Use negative keywords when you want to ensure that your ad doesn’t show for a particular word.
By preventing your ad from showing on irrelevant searches, you save money on wasted clicks and create more opportunities for it to display on searches that are relevant and could lead to conversions.
With appropriate use of negative words CTR, conversion rate and quality score all improve. So it is high time you get a list of it.
5. Location and device targeting
Device bid strategies will help you achieve higher CTR. Consider increasing your bids for greater CTR from mobile devices. Because the search volume in mobile devices is much more than that of desktops. It is not sure that you will have a better CTR by using device bid modifiers but give it a try. If it doesn’t work out, rollback.
Similarly, location bidding helps increase CTR. Users from different geographies search differently. A specific search term might have a different meaning for different places. To do this, a better understanding of how geography affects user behavior is necessary. While passing multiple parameters for location bidding, make sure to use them in the correct order.
Improving CTR of your PPC campaign takes time. It needs patience and effort. These are some simple ways that might have a significant impact on your CTR. It’s not a mountain to climb. You don’t need to reinvent, try these with the existing ones. Possibilities are, your CTR is going to increase.
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