Instagram is a free social networking app that was designed for sharing photos and videos from a smartphone. It is a simplified version of Facebook but with a focus on sharing visuals and mobile use. It is available for free on iOS, Windows and Android devices.
As far as organic blog traffic goes, Instagram is a force to be reckoned with as it has a significantly high engagement rate: at least a billion users as of June 2018. This number is second only to Facebook in terms of the number of users who are active every month.
Why Is Blog Traffic Important?
Whether your blog is for business or leisure, you definitely want it to thrive. One of the ways to know how well your blog is doing is by the amount of the traffic your content generates. There are two types of traffic: organic and paid.
Organic traffic mostly occurs “naturally” via search or referral. The former happens when a question or keyword is typed into a search engine and your blog post comes up in the results. The latter occurs when someone clicks a link to your blog from another website. The other type of organic traffic is the direct type which occurs when someone types your URL into a browser or clicks on the link in an email. Paid traffic is generated via paid advertisements like Google Adwords, banner ads, Twitter ads and more.
Driving the right traffic is yet another part of the whole picture. You need the right traffic, not just any kind of traffic. By this, we mean relevant and targeted traffic that meets your blogging needs as there has to be a reason for driving people to your blog.
While paid traffic guarantees instant traffic in the short run, organic traffic is key to your blogs operations in the long run. Instagram traffic is a mine with limitless potential that needs to be exploited particularly as users can connect their Instagram account to other social networking sites, blogs, and websites. Currently, it is one of the best ways to drive traffic to your blog.
Using Instagram to Drive Traffic to Your Blog
If you have an active Instagram account with a substantial number of followers, there are various ways you can get blog traffic from Instagram. Here are some tips that can help you:
Optimize Your Blog
The first step is to optimize your blog for mobile viewing since Instagram is a mobile app and the aim is to get as many of its users as possible to experience or visit your blog. An optimized blog gives Instagram users a great experience that keeps them hooked to the point that they become regular visitors.
Add links to Your Bio
Since Instagram allows you to include a clickable link to your bio; you should take advantage of this boon. “Bait” your followers with videos, GIFs, designs, and photos after which you add a link which people can “swipe up”. A call to action at the bottom of the screen will definitely be your best bet to getting visitors to click on the link.
Place premium on connecting with the influencers in your niche. As the name suggests, influencers are trusted and followed for their take on issues and products. They are able to sway public opinion within their social spheres. Teaming up with them guarantees Instagram traffic since a significant number of their followers will also follow your blog. In addition, your connection will help you create the kind of content that meets the needs of the audience within your niche.
Use Instagram “Story Highlights”
Instagram stories have given the freelancers and influencers a veritable vehicle to grow their brands. The “highlight” feature allows you to group several Instagram Stories which you then permanently feature on your profile. Its location is obvious so you can call attention to your latest blog posts anytime you want. You do this by making the first story a call-to-action that encourages your followers to click on the link in your bio. The next stories should give more info about your blog posts. Lastly, you should include another call to action to click the link in your bio.
Maximize the Visuals
Instagram is visually based and since these (photos and videos) are often catchy and attractive, you stand a great chance of driving blog traffic from Instagram if you are able to leverage on the visuals. You could do this by putting a call to action or your URL into catchy photos or videos that are on your Instagram account.
Hashtag Your Way Through
Hashtags have come to stay in today’s social media age. You could make the most of this tool by using the right type that suits your goal and is relevant to your niche. This will help you attract the right kind of blog traffic from Instagram because hashtags make your posts more visible.
Knowledge is Power! Now that you know these tips, use them to get Instagram traffic.