In as much as we preach passion and drive so as not to fail and stand the test of time, in the long run you would surely need a reward for the efforts you put into your blog. Yesterday, a lot of brands including bloggers panicked when Facebook, Whatsapp and Instagram went down because they have refused building a mail list and that was appalling.
If you are planning to make money off blogging eventually then you need to take your mail list seriously. Here are a few ways to make money blogging;
Affiliate marketing is a popular and easy way to make money even while sleeping. It involves promoting other people’s product(s) on your blog and getting commission on each visit or purchase. You find a product you would like to work with, you promote it and earn a share in the profit for each sale you make.
From solo entrepreneurs to startups to massive companies, anyone who has a product to sell could be the merchant behind an affiliate marketing programme. All you have to do is attract and convince potential clients to purchase. For example, you can give a review of a product and share links to the merchant’s website for purchase. This link is a unique link given to you by the merchant that tracks your affiliate code for accountability purposes.
You can then earn based on page views or purchase depending on your agreement with the merchant. You can also utilize affiliate marketing through networks like Amazon Associates as well.
MONETIZE WITH CPC OR CPM Ads
CPC (cost per unit ads) are usually banners placed in your blog content or blog sidebar. For every reader that clicks on the ad, you are paid per click. CPM (cost per 1000 impressions) on the other hand are ads that pay you a fixed amount of money based on your number of views.
With any of the above you get to make money online while building your traffic and network. The most popular platform for this option is Google Adsense but there are other similar platforms like Media.net and Infolinks that you can use.
With them, you do not need a direct contact with the advertiser, you sign up and then they select ads related to your contents. Once, your viewers click you make money either by click or by 1000 impressions depending on your agreement with the merchant.
EMBRACE TALKING AND COACHING GIGS
Although this isn’t for everyone, a bit of consulting and coaching over the phone can earn you cool cash no matter the size of audience. You become an influencer and an authority once you start blogging and so people would want to have you as their coach or bring you onboard as a resource person for an event.
All you have to do is be open for these opportunities, accept offers and give it your best shot when booked so as to encourage others to book you.
You can sell access to certain pages or benefits through mail to your readers but to achieve this you must have built a good reputation and written very insightful contents to attract subscribers. Carrying out a survey on your blog can help you determine if it would work out for you or not.
For example you can sell the access to your job board at a particular amount as a career blogger. Or as a makeup and beauty blogger, you can sell the access to pages where you drop advanced tips and tricks.
The most important thing here is that your exclusive membership has to be more valuable than what can be accessed for free. So you have to work hard on dishing out something worth the price.
SELL DIGITAL PRODUCTS
With or without adverts for other brands on your blog, you can sell products too!
This is another way to make money and here are a few suggestions; online courses, online workshop, eBooks, editing presets for apps like lightroom, images/videos/music other content creators can use and so on.
Just ensure that any product you pick should be made relevant and useful to your readers. Do not assume what contents they need, instead listen to your readers and create what they actually need.
SELLING PRIVATE Ads
If you have enough traffic on your blog, then advertising networks are not your only option. Just as advertisers go directly to social media influencers, they may come directly to you too. If they don’t, you can also contact advertisers yourself through mails or physical meetings.
The major difference between the above option and other forms of marketing is the absence of a middleman, which means setting your own rates.
These ads can come in form of banners, buttons or links and you can even make money off writing sponsored posts for the advertisers. Another way is writing an underwritten post where you write about anything but the advertiser pays for “Brought to you by…”
You can maximize profit by selling sponsorship space in your newsletter too!
USE IT AS A MARKETING TOOL FOR YOUR BUSINESS
Blogging might just be a side hustle while you are merchant and vice versa. It is possible to sell those goods and services on your blog and make money. So if you sell original makeup products, you can advise readers to buy from people who sell original products like you or add a link to your e-commerce website if you have any.
You might not necessarily have to think of it like making money from your blog but think of your blog as a content marketing tool. This can act as a survey to determine if other forms of ad can work.
You want to make money, right? We all want to so it’s okay. Whether it’s a hobby blog or a business blog, these tips would help you achieve that!
Do come back to share testimonies with us when you do, winks**