Before we dive into the article proper, we would like want to issue two caveats. Making money with a blog – whether it’s a hobby blog or a business blog – is possible but it is not a get rich quick scheme that gets you tons cash overnight. It takes a lot of hard work, dedication, tactics, and patience. The second caveat is that you have to be sure that you blog about things that are marketable and are interrelated with your passions, interests, and expertise.
A lot of bloggers have not maximized the potential because they lack some or all of these things. Others have not started making money with their blogs because they are using outdated methods in spite of the ever-changing nature of the web. We have outlined some current tips that will help you effectively monetize your blog. Check them out.
Use Ads: CPC or CPM
Using banner ads is the most straight-forward way to monetize your content since there are many traditional banner ad solutions, the largest one being Google AdSense. Once your content is of the highest quality, one of the easiest ways to make money is by placing ads on your site. Since Google AdSense is one of the biggest networks on the Web, you should get a long list of sites to attract your readership because Google only shows ads on your website that are relevant to the content on your website.
There are two major types of ads that you can choose from:
CPC/PPC Ads: Cost per click (also called pay per click) ads are banners that you place in your content or sidebar. You are paid for each click on the ad.
CPM Ads: or “cost per 1,000 impressions”. With these ads, you are paid a fixed amount of money based on how many people view your ad.
Sell Private Ads
Once you are able to constantly generate tons of traffic, your blog becomes attractive to advertisers who may decide to place their ads on your site. You can also contact advertisers yourself. This way you can set your own ad rates and make as much money as you choose to.
Selling private ads can come in the form of banners, buttons, or links where you might charge a one-time fee for a link within a post or charge your partner monthly. You can also make money writing sponsored posts where you write about or review an advertiser’s product or service.
Use Affiliate Marketing
You could use affiliate marketing to monetize your blog. You can do this by including affiliate links on your site via your content or banner ads. Whenever a reader clicks on your unique link and buys the product you recommended on your site, you earn a percentage of what they purchased. You can utilize affiliate marketing by creating partnerships with advertisers and businesses or via ad networks like Amazon Associates.
Sell Digital Products
Selling digital products like eBooks; online courses/workshops; images, video, or music people can use in their own content; apps, plugins, or themes on your blog is another means of monetizing your blog. But first you must find out what they want first, and then you create the digital product that will meet their need. Not the other way round.
Use Your Blog Content To Promote Your Business
You could use your blog as a content marketing tool that will drive visitors to your business website by building brand awareness and converting loyal customers. Regardless of the industry, this technique serves to drive awareness of the services that your business offers by creating content that is built on these services. Over time, your content marketing will convert some of your readers to customers who are willing to patronize your business.
Once your content is valuable and you have displayed enough expertise on your blog, you can also make money by selling memberships to exclusive corners of your website where people can get personalized advice about their business or premium membership-based content.
Build Your Credibility
Your blog can be used to build your credibility in whatever industry you are in. Once your blog becomes popular and you are recognized as an authority in your industry, a lot of many money-making opportunities will arise. Consequently, you may be contracted as a speaker, co-author or trainer at employee training. You might even sell your blog’s brand and content for a significant amount depending on its viability. It will take significant time and effort though.
Build direct relationships
Building relationships are crucial to developing a monetized blog. These relationships could be with sponsors, affiliate partners, other bloggers who will direct traffic to your blog and brands can increase your blog’s value, authenticity, and credibility. Don’t be an island; spend some time on other forums, blogs and online communities where you can build these relationships and by extension, your blog. You could also build these relationships by offering to publish sponsored content like sponsored reviews or paid posts or becoming a brand ambassador where you become the “face” of the company which you promote and endorse.
Write high-value e-books
When you blog you are offering “free” information to your readers to demonstrate your expertise. Over time, they become ready for more in-depth material which is when you should write a high-value e-book that could generate traffic or create revenue for you. However, you must ensure that the content of your e-book has current, valuable information that is relevant to its potential readers Be sure to promote the e-book as much as you can if you want to make the most of it. You can send it as the main content piece in a newsletter, share it on social media channels, add download links where necessary or write a blog post about it. E-books cost more than regular books, so you stand the chance of making more money from e-books than you would from the traditional books.
Offer One-on-One Coaching
People always want personalized information from an expert in their industry or field of endeavor. Blogging about a specific area you are knowledgeable in makes you an expert in that area. You can take advantage of this situation by offering one-on-one coaching or advice (via one-on-one Skype talks, on-demand video or live stream webinars) for a fee.
There is no limitation to the potential of your blog once you have mastered the art of blogging. What most people do not know is that there is some much money to be made from blogging if you know how. We hope that these tips which we shared will help you effectively monetize your blog.