But then discouragement comes because people are not reading your blog posts and traffic ain’t getting any better. This post will address the problem.
To start a blog is not the problem, but to get traffic is the major headache most bloggers face
In this post, we will talk about how to effectively drive massive traffic to your blog. To promote Fashion blog can be different from just another blog in a different niche.
To promote a fashion blog, you will need to use the right medium to get to your target audience. You target audience are not scattered over the internet.
They spend their time on some particular sites and should you not know which of them…let’s help out a bit. Sites they spend their time might be Facebook Groups and Pages, Instagram, Pinterest, Fashion Magazines, etc.
HOW TO PROMOTE FASHION BLOG
If you google how to get your blog noticed you’ll often find a massive list of places to promote your blog. However, none of them say how useful each of them really is.
Because let’s face it, we are all too busy and we don’t want to spend too much on a promotion method that doesn’t bring us much traffic.
That’s why we decided to write this post. What we’re going to do here is to show you the most effective proven methods of promoting a blog post for your specific niche.
There are 2 rules you need to follow to use your blog promoting time wisely:
- Which Blog Promotion Types Work Best For Your Niche
- Most Effective Ways to Promote Your Content Without Appearing Spammy
Newsletters are one of the most powerful ways to promote your posts. They help you create a strong relationship with your readers and work well for bloggers across every niche.
A study has revealed that over 40% of your blog’s content can direct your readers to the website for more. One of the rules of engagement os to show the benefits of your blog post and direct your readers to the website to find out how to get them.
Remember to use images, but don’t reveal the entire picture, just a cut-out. e.g if you’re a fashion blogger writing about these new shoes you can’t live without – make sure to include a picture deliberately NOT showing the shoes. We know… it sounds so contradictory, but it works! People are just curious by nature.
Categorize your subscriber list properly to make sure you send relevant content. If you fail to do that, you will lose your subscriber’s interest as quickly as you’ve gained it.
Another way to promote fashion blog is by using push notifications. But some people find them annoying, others find them amazing. However, everyone agrees that Push Notifications are hard to ignore.
You can set up and send web push notifications for FREE using this tool: SendPulse. But first, your readers need to allow you to send them, by pressing the ALLOW button on a form that you’ve set up with Send Pulse.
Similar to Newsletter forms, there are different places you can put this request.
If you’re a very active email sender, it might be a good idea to add a hyperlink of your latest blog post to your signature.
Twitter is a great way to promote your posts no matter what niche you’re in. Yippie! The key is to tweet at least once a day and to stay relevant to the trends.
The point of Twitter is interaction with others. Be personal. Retweet other bloggers’ posts that you like. Don’t be afraid to talk to people! We’re all nice.
You don’t have to tweet only about the things directly related to your blog. Tweet about the things that are you. If you’re interesting, people will be inclined to read what you have to say on your blog.
Rules with Twitter
- Attach an image to your tweet as often as you can! According to Hubspot, tweets with relevant images get 94% more views!
- Always post new tweets at least 5 times a day
- Use trending and relevant hashtags – take a look at today’s trending topics and make sure to tweet your view about the subject.
- Get the free SumoMe plugin with the Twitter Highlighter extension to create easy tweets for your visitors.
Facebook pages are a great way to promote your content whatever the niche! The only drawback – you do need to spend a bit of money to get good results.
Be sure the link to your Facebook page is visible on every page of your blog so that your readers can find it easily (for example, put it in the sidebar). When someone likes your page, it often shows up on their Facebook friends’ homepages (News Feed).
This way you also reach those who haven’t visited your blog yet. If they like what they see when they check out your page and blog, chances are they’ll come back and become your regular readers.
Facebook groups are a great way to get your content out there and make great connections with other bloggers.
Just be careful to stay relevant to the group thread and interact with the group members as well as comment and like their posts before publishing something of your own. It’s a give and takes.
Pinterest is no more one of the best social media tools to drive traffic to your blog but now another search engine to promote fashion blog and another related blogging niche.
With Pinterest, you can promote your blog with ease and get tremendous traffic in weeks.
To take advantage of Pinterest, you will need to follow the steps below.
- Sign up for a business account:
To really see an impact in your pinning efforts, go ahead and sign up for a free Pinterest for a business account or convert your existing account.
- Enable Rich Pins:
You can also apply for Rich Pins, which are pins with more information than your standard pin. There are five different types – movie, article, product, app, recipe, and place – each with their own pin upgrades such as real-time pricing and a direct link to your site.
Article pins are valuable for bloggers since you can promote your latest blog post with your logo, bigger headline and a link back to your site. And it’s easy to set up with WordPress plugins like Yoast SEO, since Pinterest uses the Facebook Open Graph metadata.
- Focus on your copy description:
Each pin has a description below it telling the reader what your pin is about. Typically, for bloggers, your blog title and a little description of your post should be enough.
But, to really maximize your pin’s potential, you have to do more than that. According to Pinterest’s data of over 10,000 pins, they discovered what makes a great pin.
- Pin at the right time:
This is all a numbers game. Hundreds of pins are shown on Pinterest every hour of every day.
How can you get your pins to shine the brightest? What you want in your Pinterest marketing strategy is to have the most repins. You want as many people as possible to repin your material so that it’s shown more frequently to new users.
The most successful strategy is to find the best time and day to pin. Naturally, you’d want to pin when your target audience is on Pinterest.
- Create pin-worthy images: What makes Pinterest so alluring and addicting is the images bloggers pin. It isn’t enough to just use any image. The best images are optimized for maximum engagement. Your Pins must be the right size (Generally you want an aspect ratio of 2:3 or 4:5. For example, if you have an image with a width of 650, your minimum height should be 975), the image must be stunning, and include text in your image.
- Join a Pinterest group board:
Pinterest group boards are perfect for generating more traction to your blog. A group board – if popular – is a community board where other pinners can pin. They are extremely popular and can give you more exposure.
By joining a community board, you can quickly grow your follower base. If you regularly pin to a group board, other people who follow the board will see your pins and might be interested in your Pinterest board. If they like what they see, they will follow you.
Pinterest is like a giant image-driven search engine and you should absolutely invest your time and energy into building up a presence on it.
Pinterest is the best place to promote your blog. We cannot give out every information needed for Pinterest traffic.
You should enroll in Anastasia Course to master Pinterest within 30 days: Pinterest SEO Traffic Secrets
We use Google+ communities to promote our latest blog posts. Google+ is an incredibly image-driven platform, so make sure that your visuals are amazing!.
Join relevant communities and make sure you are active on them. Share relevant stuff and don’t just share your blog post’s alone but also share thoughtful words without linking to any blog, not even yours
Flickr is a great photo-sharing community with it’s biggest niche being in Photography. We also see a lot of gorgeous travel and fashion images there. If you’re a sucker for beautiful images you’ll love Flickr. Try using posting pictures relevant to fashion niche and make it free. This increases your reach but remembers to add your fashion logo too. This help promote your fashion blog
Tumblr is a place to express yourself, discover yourself, and bond over the stuff you love. It’s where your interests connect you with your people. Tumblr is very popular in fashion, art, travel and beauty scenes. Therefore, Tumblr is another great place to promote Fashion Blog
LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. It has a great audience and you have 2 ways of promoting your content on it.
Medium is a great blogging platform for very brainy people. You should definitely share your articles on it if you’re writing about Economics, Marketing, Politics, Technology Business as well as Lifestyle topics. There are also 2 ways of exploiting the system for your benefit.
- Just copy & paste the entire article from your blog onto Medium and refer to your website at the bottom.
- Write an original article exclusively for Medium and link to related posts on your blog for further reading.
Also a very business-oriented platform. The way it works is that you join Tribes that interest you. Then you have to like, comment and share the articles from that tribe. You do that for a while until the moderator of the Tribe allows you to post your own articles which then will be shared by the other Triberrs.
we started our own Tribe called Blog Post Promotion. Feel free to join it and we can start sharing each other’s posts about marketing and social media!
Although Reddit is a bookmarking page, We’ve decided to include it here. Here is why: Reddit is actually quite a tricky page to promote your content as they hate spam and self-promotion, so you have to be extra clever about it.
- Join Subreddits in your niche. Build genuine relationships + your authority by helping other people with their queries.
- When it comes to sharing your content, make sure it’s either highly entertaining, incredibly useful or viral…
- As mentioned before, you can’t really share any links… so make sure to post images or videos with a watermark stating the name of your blog.
This is a great way to recycle your content and drive traffic to your older posts. How does it work? For example, if you’ve written a lot of posts about Pinterest hacks, you can write a new post linking to all your older posts in a structured way.
For example, you can start by talking about the importance of a good profile description. Then you’d link to a blog post which describes in great details what makes an amazing profile on Pinterest and so on.
Position Yourself as an Expert
Finally, being a blogger can definitely help you position yourself as an expert in the fashion world. So don’t be afraid to pitch local news sources or city magazines with story ideas that can showcase your unique perspective and expertise.
Just like your posts on trending topics, the best pitch to a media outlet is a story that relates to something that’s currently hot in the news or that’s coming up around the corner. (For example: Pitch a local morning show on presenting fall fashion trends from stores all found in your city.)
You’ll also want to show your credibility by linking to past guest posts, media mentions, or accomplishments, as well as why you’re the perfect expert for the story. No, it’s not easy, and it does take time, but as you build your blog and following, it’ll become easier to pitch yourself.