When we hear SEO for beginners and SEO ranking for websites, most people focus a large proportion on keywords and ignore the rest.
However, it is possible that you have been working diligently on keywords optimization and still not getting the results you want, in this case, you may need to consider other factors.
Using keywords to get visitors to click through your site is just one factor that have been given the most attention at the expense of others.
We cannot improve SEO ranking without looking at the various aspects of website usability and how to improve it.
Your website usability involves the many elements of website design which are mostly tied to conversions; conversions means sales and actions.
The usability of your websites is dependent on
- How effectively it is in helping users achieve particular set goals and in helping them get the information they need.
- How engaging and quick can your website be because the shorter the time spent the higher the negative impact on your SEO.
- Is your website user friendly? Can they navigate through easily? Are there call-to-action that are clickable and less complicated?
- Is your website should be remembered when next they need a service or some information
- Avoid errors and be able to communicates so that your user experience would be great!
Search engines reward sites that have high usability because they are perceived as user friendly.
Therefore, your SEO ranking improves when visitors stay on your site longer and view more pages as well as repeat their visits. So you would need to give your visitors a reason to be come back.
Having explained all these, here is a SEO checklist to guide you through an effective Search Engine Optimization;
- Installing Yoast SEO
Although this is exclusive to WordPress users, Yoast is the most popular SEO plugin and this is based on the extent of its usefulness.
It helps you with the technical SEO aspect and makes it super easy to optimize your WordPress site for search engines using it.
- Set up The Google Search Console
This is a free SEO tool designed to help you track your site performance in google search.
It enables you to see which keywords bring you more traffic, it enables you submit a sitemap for users.
It also fixes website errors and helps google search team keep in touch with you through messages.
- Set up Google Analytics
This is a way to monitor how people find your site and what they do with it.
It helps you to see how much traffic you have gotten and monitor the increase or decrease of your traffic.
It also identifies other sites and search engines that send you traffic, your average bounce rate, your page views and time on site.
Google analytics would show you helpful SEOs inside your google analytics account when you connect it with google search console.
- Installing Bing Webmaster Tools
Although Bing is not as popular as Google up to two-third of all searches are done on it.
Bing posses features like its built-in keywords research tool.
It’s diagnostic and research tools give you information or what people are searching for and what areas to concentrate on.
With its periodical report, you get to understand what leads people to your site which in turn helps you understand what to focus on to increase traffic.
- Create a Sitemap
If you are using Yoast then you can create a sitemap easily. Sitemap tells search engines where to find the important content on your site.
There are other Sitemap generators and you can afterwards find yours at Yourdomain.com/SitemapXML
The Keyword Research Checklist
- Discover long-tail keywords with google suggest – The easiest way to do this is using Google autocomplete by typing your primary keyword in the search box and seeing suggestions.
It is important to optimize for long-tail keywords variation because people search for the same thing in different ways.
- Pick a primary keyword – For every post of page, there should be one main primary keyword on which your content is built.
Use tools like Google Keywords Planner and Keywords Everywhere to get primary keywords.
- Write contents that treat questions people are actually asking – When people search on search engines, they are in need of certain answers.
What specific questions do they have? How can you answer these questions?
- Understand search intent – There is rarely time you are unable to find what you are looking for on google within the first few results.
This is so because Google is very good at understanding search intent. Search intent is what visitors are looking for when they type certain words into their search engine.
Therefore it is necessary to understand the search intent behind the keyword you are targeting.
Now that we have checked for keywords as well, here is a quick On-page SEO checklist.
- Write a compelling title tag and description
- Use descriptive but short URLs
- Link contents to relevant internal and external resources
- Use at least one H1 including your keyword on your page
- Strategically add long-tail variations throughout your content
Picking a topic with high search traffic potential and doing some basic On-page SEO is important but if your content isn’t up to search scratch then your efforts will be in vain.
Here is the content checklist to “crown all your efforts”
- Your introduction should be captivating and engaging. It should build trust, promise a solution or resonate with the reader
- Use short paragraphs and sentences, they rank more
- Create a master piece on that topic
- Be original and true to your craft
- Create readable contents to ensure return visitors
SEO is an ongoing process and evolves each day, hence, it would be impossible for us to include everything in this blog post.
We also understand how hard it is to keep up but if you take items mentioned above and put them into actions, you are going to be well ahead of your competition.
Do you want to get more ideas on SEOs? Click! Click!