The rate at which the number of online users is growing every day, month and year. This is making opportunities to be abundant especially for bloggers, but most bloggers or website owners are finding it very hard to maintain their traffic numbers and also increase their income. Because getting these users to your site is now more challenging and daunting than ever before.
But there are still ways to attain your desired traffic growth, even for smaller websites and blogs. Search engine optimization allows informative and useful websites to quickly rise through the search rankings and compete with anyone.
And to do that, you will have to know the essential aspects of a successful SEO campaign that you need to implement in your own strategy.
Here are five things you must consider if you want to see a stable increase in your traffic from Google and other search engines.
Table of Contents
- 1 Switch your site to HTTPS
- 2 Set your permalink structure to static
- 3 Select the Right Keywords
- 4 Focus on the right content length for your keywords
- 5 You still need to build links in 2019
- 6 Use your keywords in the two most important locations: title & header tags
- 7 Optimize your WordPress site for speed
- 8 Write Top-Quality Content
- 9 Upload an XML sitemap
- 10 Make sure you’re set up with Google Search Console
- 11 Cater to Your Mobile Audience
Switch your site to HTTPS
Do your blog gives your visitors the option to input text or other information through forms to contact you, opt-in boxes for emails or payment fields for blogs or sites using e-commerce features to sell services or products online, you need to make sure you’re using SSL (Secure Sockets Layer).
This will ensure the protection of any sensitive personal or financial info your visitors leave on your site and therefore encrypted.
But not only is this important for protecting your visitors’ private information, but it’s also now an official SEO ranking factor.
In case you’re wondering how to set up HTTPS for your blog or website, this article was written by Vladislav Denishev on The Complete Guide To Switching From HTTP To HTTPS
And if you want a free SSL Certificate, Let’s Encrypt has got you covered. The video below will be a perfect guide for you.
In fact, if you haven’t switched over to HTTPS, Google may now show a “not secure” warning to visitors when they’re on pages with text input fields.
By default, the permalink (or URL) structure in WordPress isn’t good for SEO and also for users. Right out of the box, it looks like this: http://example.com/?p=N.
But it’s easy to change your default settings to something more search engine friendly – like http://example.com/your-post-title.
In your WordPress dashboard, go to the menu at the left side and click on Settings –> Permalink Settings, and select “Post name“. This will keep your URL structure simple and clean and will ensure that all your new post URLs are automatically optimized.
For some additional SEO-power, you can also customize your individual post URLs by modifying your slug. Simply scroll down on your post creation page, and add your target keywords in the “Slug” field. This will replace your default URL with the keywords you choose.
Check out An SEO Beginners Guide To Permalinks And Slugs by Joe Warnimont on WPKube.com
Select the Right Keywords
There may be plenty of paid advertising methods for getting visitors to your site, but know this that none of them can compete with SEO (Search Engine Optimization) in terms of cost-effectiveness.
If you can achieve one of the top spots for some of the most relevant keywords in your niche, you’ll never have a shortage of eager leads coming to your site, which won’t cost you anything.
But how to choose the right keywords?
Well, if you’ve taken the proper time to identify the audience that you want to reach, it should be much easier to perform keyword research and identify the ones that have the most potential for your site.
Don’t be afraid to spend additional time in digging deeper for longer and less competitive keywords especially long tail keywords– they may allow you to start seeing the first results relatively quickly, and even if the keywords have lower monthly traffic, you can target more of them to compensate and will still have a much easier time than if you tried to rank for one of the more competitive keywords in your niche.
While this task may seem time-consuming, you cannot skip it.
If you don’t choose the right keywords, you may waste a lot of time trying to rank for phrases that are either unattainable or irrelevant to your business, but if you pick the right ones to focus on, SEO may turn out to be your best traffic generation method that starts generating real results quickly.
To properly understand Keyword Research in depth, read this:
Focus on the right content length for your keywords
There have been speculations over the past few years on the ideal length for content. Most pro bloggers suggest that higher-ranking content tends to be in the 2,000+ word range.
And there are many examples of content that’s much shorter, and that still ranks near the top of the SERPs.
Instead, focus on your exact content length, focus on just writing really good content that answers the question(s) your reader is asking.
Three tips to evaluate your content:
- Investigate what’s working for your chosen keywords.
- Ask yourself: Can Wedo an even better job of covering that topic
- Match your content to your readers’ goals.
This post may be focused largely on internal ranking factors.
However, getting external links to your site is still a really critical strategy for SEO in 2019.
It’s been found that links are even more important for sites focusing on keywords with less than 10,000 monthly searches (which let’s face it, is most of us).
And don’t forget about internal links! Linking to relevant content on your site helps spread link equity throughout your site, and also helps improve user signals like bounce rate, pageviews and time on site.
You should be using your keywords and variations of your keywords throughout your content.
Just remember: a well-optimized piece of content won’t simply use a single keyword again and again. Rather, it will include a wide variety of words and phrases related to the main topic of your post.
You will have one main keyword phrase that you’re focusing in on. Arguably the most important location to use this phrase is in your title tag (which should by default also put your keyword in your URL). Preferably, use those keywords as close to the beginning of your title as possible.
Header tags (H2, H3, etc.) ensure Google and your readers know what your content is about. WordPress makes it easy to use header tags simply by clicking on the text formatting drop-down box in your Visual
By default, your page or post title will be your H1 (most important) tag. You should only have one H1 tag per page or post.
For the main sub-headings of my posts, We typically use the H2 tag. For instance, in this post, the main headings are enclosed in the H2 tag, while We used H3 for the numbered items. Any sub-headings beneath the numbered items would be enclosed in H4 tags.
Optimize your WordPress site for speed
Not only is site speed a ranking factor, but it’s also extremely important for user experience.
One of the best ways to determine how quickly your site loads is to use Google’s PageSpeed Insights tool. It will analyze your WordPress site, giving you an overall speed rating out of 100. It will also recommend specific fixes – like browser caching, image optimization and enabling compression – that will help improve your site speed.
If you want to improve your site speed, read this article: Easy Tips to Speed up WordPress Performace
Write Top-Quality Content
You cannot achieve substantial results with SEO without content
In fact, today it’s not enough to merely have content posted on your site regularly – Google is instead rewarding sites that have informative, engaging, and relevant content that helps the reader solve his problems and get answers.
But why is content so crucial for your SEO efforts?
Well, as mentioned before, Google’s ever-improving algorithm is now better than ever at discovering which content is truly useful, and the search engines also use a variety of user behavior metrics to determine if an article they stick around to read it.
Google places a high value on relevant and high-authority backlinks that link to your content, and the only sustainable way to attain them is to write content that makes people want to share it on social media, forums, and other websites or blogs.
Another is the fact that SEO mainly revolves around keywords – as we talked about before, they are what you need to focus on if you want to get in front of your ideal customers.
That’s where high-quality content is so irreplaceable.
If you take the time to come up with relevant topics and thoroughly research them, adding the keywords won’t be a chore – they will often appear in the text naturally, and finding a place for them won’t be nearly as hard.
What’s more, high-quality, informative content is also essential if you’re going to get your article read and shared across the web.
By taking the time to create good content for your audience, you will start gaining traction for your SEO efforts, but will also establish your status as an authority in your field, and will likely be able to reach audiences that would otherwise be unattainable, which makes the effort you put in even more worthwhile.
Upload an XML sitemap
XML sitemaps aren’t, strictly speaking, a necessity for getting Google to navigate and index all your pages and posts. However, they can make the process more efficient, ensuring your new content is found as quickly as possible.
Fortunately, there are some great plugins that will automatically generate an XML sitemap for your WordPress site. Some of the best is Google XML Sitemaps. They will also notify Google each time you add new content, so your sitemap will always be up to date.
Make sure you’re set up with Google Search Console
If you haven’t yet set up your site in Search Console (formerly Google Webmaster tools), you might be missing out on important SEO warnings or notifications.
If Google experiences issues accessing, crawling or indexing your content, this is where you’ll be notified. This will also be where you’ll see any manual actions (penalties) leveraged against your site.
Your Search Console is also where you’ll be able to view some of the links to your site, as well as some of the keywords that drive traffic to your site.
To properly setup google and other search engine console, install Yoast SEO plugin and follow the steps in this video:
Cater to Your Mobile Audience
Well, the first step is to make sure that your website has a responsive design that’s able to adapt to any screen size of a device, adjusting the font size, navigation, and images to make it convenient to browse even on the phone.
If you’re using WordPress, Wix, or another popular platform, chances are that your site already has a theme that’s responsive, but you should double-check to be sure.
And if you really want to provide the best possible experience to your mobile base, you could consider creating a mobile app that would allow you to add more functionality for your mobile users.
It’s now easier than ever before to build a mobile app without experience, as there are plenty of app creator solutions that make the entire process intuitive and simple to manage.
Apps can not only give you more possibilities to engage your mobile users but might even help you expand your audience using mobile app stores, as well as by getting your app ranked for app-related SEO keywords.
Now that you have known the things that must be put in place for proper SEO, what is your search engine ranking status? Are you even getting any traffic from google? Let us know in the comment box below. It’s also good for your SEO ranking to comment on other blogs. Remember, sharing this article is a good way to show how much you care