Best Way to Start a Blog
Having a blog is what most people and companies crave for. Big companies like iPhone, Facebook, Google, LinkedIn, Coca-Cola and the likes are all having their own blog. Blogging has a lot of advantages that most people look down on. Without having much to say, let’s take a look into the importance of having a blog.
Importance of Blogging for Business (Companies)
- More Traffic: Blogging has a way of pulling traffic to your business website. Since blogging is about giving out information, and what people look for on the internet is information, then giving relevant information can help direct audience to your website, hence you can get potential customers
- Traffic can Turn to Leads: When you give the right information to people, then your business can have another sale of your products or services that you offer. People will order for whatever your business offer because you don’t just sell but instead you also care about what they want.
- Become Authority: You can become authority through your blogpost. Companies like PayOneer also use this method to teach about their services. Even Fiverr also use this method to help out about how to go about selling your gig especially if you are a newbie
- Long-term Result: If what you post on your blogsite are evergreen, then you can know that even the future speaks for itself. You won’t just get more customers to your blogsite, the more your post rank higher in the future, you will get more leads as traffic flows in
- Increase SEO/SERP: You also rank higher in your keyword target as you write more post for your blogsite. Perfect writing skills for your post content makes search engine get you to the first page given the test of time. So, blog in your business…don’t play down the power of blog for your business
- Position Your Brand as Industry Leader: Blogging also turn your business to be the authority voice in your niche or industry. Few industry blog, your company can stand out as the master of all with the power of blogging.
Importance of Blogging for Individual (Personal)
- Create a Business
- Find New Job
- Get More Clients
- Build New Skills
- Improve Personal Attitude
- Become a Better Writer
- Become an Online Published Author
- Write about New Ideas
- Get immediate feedback
- Learn More About People
- Gain Influence and Authority
- Establish Yourself as an Expert in your Industry
- Build Network with the Successful
- Express Yourself
- Help Other People
- Build Trust
The list can be endless. There are a lot of advantages when it comes to blogsites for individuals.
Choose the Best Blogging Platform
As a beginner, you’ll want a blogging platform that’s easy to set up, and doesn’t require any coding skills. You’ll also need to think about what kind of blog you want to create, now and in the future.
As your blog grows, you may want to change the look of your site and add more features for your growing audience. That means it’s important to choose a blogging platform that’s flexible, with room to grow. Starting off with the wrong platform can make it very difficult to switch later on.
You can be lost in making decision about which blogging platform you should use, but if you are a beginner, go for WordPress. But if you are a business, you should definitely go for Joomla and for Organizations, we recommend Drupal. But know that you are free to pick your choice, any will do for you, all you need is the required skill for any of the platform. You must never go for any free hosting blogging platform like Blogger, WordPress.com, Weebly etc. If you not sure, read what Ogi Djuraskovic has to say on his blog: Don’t Use FREE Blogging Platform to Launch a Blog (If You Want to Be Taken Seriously)
Choose Your Domain
Number one rule in choosing your domain is simply “Make sure it goes along with your Keyword, Niche, Topic or Theme” Don’t have a domain name outside any of these. Blogging outside these will make you rank lower in SEO, and your visitor will find it difficult to remember your website. Syed Banki blog about WordPress tutorials, so he made a blog named “WPBeginner.com”
Choose Your Hosting Service
Your host is an online storage that stores your file for people to see. There are a lot of host out there that promise what they cannot fulfil. You need to create an account with a hosting company and in compensation, you pay them some bucks. As a starter, shared hosting is enough for you except you are creating a website for big company that has a lot of media files with heavy traffic. Shared hosting is the cheapest you can see out there. The best hosting company that will gives you all that you need even with the cheapest price you can’t beat are: HostGator, InMotion, Bluehost etc. But for the sake of this post, we will be using InMotion as our hosting platform.
Install Your Chosen Blogging Platform
Installing any of your chosen platform in as easy as anything you can think of. Within few minutes depending on your network or hosting company, it should be less than two (2) minutes. Get any of these, WordPress, Joomla, and Drupal
But for the sake of this we will be using WordPress and we will be using InMotion as our hosting platform.
The Video above is made by Webhost Speed Tests.
Login into your cPanel
Go to Software section, then click on the Softaculous icon
Click on the WordPress logo. This will open a screen with several options to show You will see a screen with Install, Overview, Features, and Import. Click on the Install link
Fill in the WordPress set up information. The following is the necessary information you need to fill in
Select the Domain you want to install your WordPress on from the drop box
Installation directory differs base on what you want. Should you want to install in your homepage, then Leave this blank to install on the domain directly. If you are installing in a subfolder of your site you type the folder name here. This will make the blog load like the following: example.com/foldername.
Note: Installing to Subdomains– If you decide that you wish to install to a subodmain, then you will need to first make sure that you have correctly created the subdomain in cPanel. The main difference is that the path will appear like this: subdomain.main_domain.com instead of like this main_domain.com/subdomain. If the Subdomain is already created, then you will be able to select the subdomain at the Choose Domain stage of the installation. If you are trying to install it to a sub-folder that is not specified as a subdomain, then the Choose domain option should remain as the domain name that you wish to use for the installation. The in-Directory option will be filled with the folder that you wish to use – as per the example above.
Click Install. Softaculous will Check the submitted data and install the files to your server for WordPress. Click Return to Overview.
Visit your website in your browser. You should see a new WordPress install like the snapshot to the right.
Design Your Blog
Designing your blog can be as easy as anything you can think of, with the write template or theme, you are good to go. You can even hire us to help you out if you get stuck. But if you want to design yourself, make sure you setup up your blog with all simplicity.
Choose a theme/template
There are tons of theme that you can use in WordPress repository and they are all free. But should you want something perfect with great support, then having a premium theme isn’t a bad either if it fits into your budget. Otherwise, going for a free theme with also help you a lot in reducing cost spent in creating the blog. You can read more on how to install a theme in WordPress. To install a theme, simply go to Appearance → Add New, then search through archive of the WordPress repository for your desired plugin. You can a read a well detailed post on how to install a theme here
Get a Logo/Header
You definitely want to stand out and not be lost among the crowd huh? Then we advice you go for a graphics designer to help out in helping you to design a logo for your website. You can try hiring on Fiverr, it only cost a minimum of $5 per services rendered. It’s part of your branding strategy to make people recognize your voice among the crowds of bloggers out there, which in turns help build a better relationship and trust with your readers. It’s simply your identity.
Configure Your URL
The best form of URL is the canonical form. Make sure you implement it into your website. It will pay off later down the line especially in your SEO and also help your visitors know your websites URL link with little or no effort. Goto Settings →Permalink and click save when you’ve chosen your desired link pattern.
Create your Primary Pages
You will need to create some primary pages for your website and the below samples can help in case you don’t have any idea.
Terms & Conditions
Content is the soul of blogging. Without it, a blog is not a blog and you can’t have readers, users or visitors. Blogging is about giving information to the outside world. Content is not limited to writing alone, Videos and Pictures are also part of content. Even audio can be, no crime is picking the form to pass out your info to your audience. Just focus on making sure you put out something for your audience to see or read. Goto to Post→Add New, and then Click Publish after writing your contents
Set your home page
Most bloggers prefer to display a list of all their written content on their homepage while some just want to display some other customized content on there homepage mostly known as Landing Page.
There are several ways to have a custom landing page as your homepage. But the primary thing that must be done is to first set a basic instruction on the WordPress dashboard. Goto settings → Reading, then click the latest post to set your homepage to have a list of all your latest blogpost displayed and remember to set the total number of post to be 10, to increase page load and make sure it is set to only display summary.
But if you want something else, then click on the static radius button and set the custom homepage and the blog page, click save
Set your navigation menus and widgets
Easy navigation menu can not be overlooked, nope, it can’t. So, try creating a Menu item by going to Appearance → Menu. Remember to arrange them in the other you see fit and set appearance position at the bottom of the page, then click save. We have a post written to help with this: How to setup your Blog Menu navigation
You can be lost in the midst of tons of plugins, but make sure you do a lot of research to make sure you are installing the best plugin that will not break your site and try installing only the plugin you know you needed. Don’t know how to install plugins in the first place, just simply go to Plugins → Add New and use the search feature to search your desired plugins and click the install button, then click the activate button. A better and well detailed post is written here on how to install a plugin, make sure you read.
You want to have all the analysis on your website at your fingertip, huh? Then having a site analytic plugin installed is a must. Just install the Monster Insight plugin by wpBeginner. You can try out the Premium version of the plugin, you will definitely say a THANK YOU to us later. It only cost few bucks
Search engine must be able to index your site, and to do that you will need to confirm and validate with them. Don’t panic, there is a plugin the does that better than all other plugin out there. The plugins make you validate with the most popular search engines in the world. The plugin’s name is WordPress SEO by YOAST
Site traffic is a major aspect of all blogs and you shouldn’t be lagging behind in that aspect too. Simply install the plugin WordPress SEO by YOAST and get the magic. You definitely know that site traffic is not debatable huh, make sure you have the right SEO settings in place.
To get the amount of traffic you desire, you need to do more than just writing, sharing on social media and so on. There are major things that must also be done. Remeber, blogging is more than just a website these days, it’s now a competition. But stay relax, Brian Dean did a very good job in his post, click to read from him: 27 Ways to Increase Website Traffic in 2018
Promote Your Blog
All the points written above is not enough to make you a top blogger or make your website a top authority website. You have to learn to use the social media ads to promote your blog. Advertising your blog is not a sin neither is it unethical. Have a budget to use, but you must have a content to make your audience come back. Link up your content with each other and make sure they are all targeted to your cornerstone content.
Now, lets steal frome ideas from Robbie Richards
SumoMe Share App
One of the easiest ways to drive more people to your blog content is to increase the amount social engagement each post receives.
The easiest way to do this?
Make it dead simple to share your content at all times, on any device.
Meet the Sumo Share App.
This free app makes it incredibly easy for people to share your content across every social media channel.
You can create floating social share icons that scroll with the visitor as they read down the page, giving them the option to share your content at all times. The Share app is responsive, providing a great user experience across every device.
Some other cool features of the app include –
- Control the page and position social icons display
- Integrates with 16 different social channels
- Smart sorting to maximize which networks drive the most social traffic
- You can see which posts and social channels are getting the most engagement
Hack Quora for passive referral traffic
Quora threads rank for thousands of search queries AND get tons of organic traffic every month.
How can you use Quora to promote your content?
Well, people say post comments on Quora…
Not all Quora threads are created equal.
In fact, some have absolutely ZERO traffic going to them…even the seemingly popular ones.
So, here’s a quick hack to find the best ones:
Go to SEMRush, enter Quora.com, then go to the “Positions” report under “Organic Research”.
This will show a list of every keyword that Quora ranks for:
BUT…most of these won’t be related to your business at all.
SEMRush also shows threads ranking anywhere in the top 100 by default.
This is no use.
Luckily, SEMRush has a super powerful filter built-in. You can use this to filter for threads related only to certain keywords + ranking in the top 5.
The result? A list of threads that that receive a TON of organic traffic and thus, have the potential to send a lot of referral traffic your way.
Pick the 5-10 threads most suited to the article you’re trying to promote, then place thoughtful comments on them with a link back to your new article
Robbie Richards has a long standing list on how you can promote your Blogpost to million in 30 days of starting. Read from him:
Make Money with Your Blog
You want to make money, right? Of course you do. Everyone wants – and needs -to make money. So you started a blog since you’ve heard it’s an easy way to make cash, but you’re not quite sure how to actually make money doing it
Monetize with CPC or CPM Ads
One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads:
- CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
- CPM Ads: CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
Perhaps the most popular network for placing these types of ads is Google AdSense. With this program, you do not need to be in direct contact with advertisers; you simply place the banner on your site, Google chooses ads relevant to your content, and your viewers click on the ads. There are countless similar programs available if you find that AdSense doesn’t work for you, such as Chitika, Infolinks, and Media.net.
Include Affiliate Links in Your Content
Affiliate marketing is also another great tool for monetizing your blog. Here is how affiliate marketing works:
- An advertiser has a product she wants to sell. She agrees to give you a commission from each sale if the buyer is coming from your site.
- She gives you a unique link that tracks your affiliate code. That way, she knows when a buyer used your link to make a purchase.
- You include your affiliate link on your site. You can do this directly in the content or through banner ads. If a reader clicks on your unique link and buys the product you have recommended, you earn a percentage of what she purchased.
Sell Digital Products
If you would rather not advertise other people’s products on your site, or if you are looking for another stream of income, consider selling digital products. This can include items like:
- Online courses/workshops
- Images, video, or music people can use in their own content
- Apps, plugins, or themes
Sell Private Ads
Working with advertising networks isn’t your only option when it comes to selling ads. If you end up with enough traffic, advertisers may come directly to you and ask you to place their ad on your site. You can also contact advertisers yourself. The biggest difference from the above mentioned option is that there is no middle man, which means you can set your own ad rates.
Selling private ads can come in the form of banners, buttons, or links. You can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service. Another option is to write an underwritten post or series, which is where you can write about any topic, but the advertiser pays for a “Brought to you by” mention in the content.
Every great blog has more to what you just see out there. The list can be endless, so we will like you to give your thought about this writeup. Also make sure you give your point about Ethics of Great Bloggers in the comment section below. And if you want our proffessionals to help out you can try reach us for a FREE SETUP. YES, IT IS FREE