Search engine optimization (SEO) refers to the means of ranking high on Google and getting more traffic from search engines. It involves technical SEO, XML sitemaps, indexing, backlinks and more. The Internet is constantly evolving so also are the means of SEO. Here are some of the best tactics you could use for SEO in 2019.
Do the Basics
Let’s start with the basics. Simply optimizing your keyword research, headings and titles will go a long way in boosting your SEO. For one, since title tags have the most weight in SEO; ensure that your keyword is included in it. Make the most important keyword as close to the beginning as possible. Since your H1 is your most important title and the first set of words on a page, add the proper keywords to it.
You could also take it a step further by working your keywords into your Meta descriptions to the point that they are captivating enough to convince people to click on your link. Naturally, the next step will be to start targeting multiple keywords with one page.
Utilize Premium Content
The higher the quality of the content on your blog, the more traffic you get. However, you need to constantly post relevant blog posts that let Google know that your website is active in addition to all the new backlinks that you will earn from having them shared by others.
Since search engines are all about user experiences, try to create blog posts that meet user’s needs. Strive to answer your customers’ question as regularly as you can because that is why you will be able to create content that ranks higher since it meets more needs.
You could also “repurpose” existing content to suit the different tastes of your readers. Bearing this in mind, convert your existing content into videos, podcasts or even PDFs that could be shared on social media platforms or via other means.
Interlink Your Pages with Keyword Rich Anchor Texts
One of the most effective SEO tactics in 2019 is interlinking because you can use it to link to important pages via specific anchor texts. When you interlink instead anchor texts that are rich in keywords instead of building backlinks on them, you have much more control. You could also edit some old pages on your site in order to add links to your new content. Better still; link other relevant pages within your website to any new content you add.
Associate with Reputable Websites
Google finds great, high ranking content by working on backlinks. That’s why it encourages webmasters to link to great content. You could actually take advantage of this to boost your SEO. All you need to do is to share other people’s content in order to get linked to your blog. It might seem like a roundabout technique but it is a technique that only a select few know.
Use Your Social Media Profiles
Social Media profiles are a great way of getting some initial backlinks to your website. The only snag is that you will need to be active on the more popular ones like Facebook, YouTube, Twitter, Instagram, Pinterest, and LinkedIn. Your level of activity on these platforms (shares, pins, tweets, and retweets), will directly affect how effective your links will be as SEO agents.
Create a Mobile Friendly Website
Although this tactic might require effort, time and money (redesigning or even rebuilding from scratch)it is a worthy investment because like we mentioned earlier, Google is constantly evolving. One of the recent changes is the mobile-first indexing process. What this means is that Google will rank your pages based on how they’re viewed by users on mobile devices. Although you might attempt to fix everything on a CMS by simply installing a responsive template(s), you might lose some functionality on account of the change. In all, it is a tactic that is worth trying.
Capitalize on advertorials with nofollow” backlinks
Although buying backlinks dangerous is considered as dangerous in some quarters, nofollow backlinks can help boost your SEO when applied properly.Nofollow links have an HTML tag that directs search engines to ignore them. So how do they boost SEO? While Google largely ignores nofollow links, the right kind (the one with certain anchor texts)will impact your SEO when Google uses these anchor texts in its algorithm. In addition, nofollow links from related websites will lead to lots of dofollow links that are actually great at driving traffic.
Patent Your Originality
It’s like having a patented product; all keywords, ideas or concepts created by you will rank number one on search engines because you are the only person optimizing for it. It even gets better when said “stuff” becomes popular. So the next time that you write about something unique that you created whether it’s a tip, a product or idea, be quick to “patent” it by naming it first, you never what might come of it.
Publish Lengthy Content
Google loves long content that provides insight into areas that users will search for at one point or the other. Although shorter posts may be easier to read, in most cases they will not contain the depth and quality of information contained in longer posts. And since providing answers to search queries is crucial to rank on search engines, it is only natural that your longer posts that offer in-depth content will serve to boost your SEO rankings.
The popular saying among bodybuilders “No Pain, No Gain” might come in handy here since some of these SEO tactics might be challenging, especially to the newbies. Like you well know nothing worthwhile comes easy, so while you may have a hard time with them at first, rest assured that they will make your SEO rankings soar without putting you at risk. Try them