Finding a strategy to ensure that your SEO efforts are properly optimized is a key metric in 2019.
As the years advance, the way people resonate with content changes with the times and so does the rules of SEO.
As a content strategist you need to learn to change and innovate with the times too to get ahead of your competitors in the online space.
From content fine-tuning to keyword awareness and backlinks advantage, there are a lot of metrics that you need to keep optimizing to stay ahead of the competition.
Here are some of the best SEO tactics for bloggers to help power your search rankings in 2019:
1. LONG BLOG POSTS
An exhaustive analysis of a particular topic can help you get better search rankings.
Google believes that the longer your article or blog post is, the more in-depth it is, thereby improving its quality and authenticity.
A study done by Backlinko where over a million searches were analyzed, revealed that the posts with the best ranking that appear on the first page are on the average about 1,890 words long.
2. BUCKET BRIGADE COPYWRITING
SEO writing goes beyond finding the right keywords.
A lot more is expected of your content. So when your audience gets to your site, are they hooked on the offerings or do they just simply leave?
The latter has a negative impact on your search rankings and in turn your bounce rate.
The solution? Write more compelling articles.
One way to keep your audience longer on your article is to employ the Bucket brigade approach; a copywriting technique that forces your readers to stay longer on your page.
The Bucket Brigade copywriting style helps you connect two paragraphs or sentences helping them transition through easily your articles.
Here are a few phrases that are Bucket Brigade styled.
Here’s how to find it:
Know what the best part is?
We are not done yet.
Use them intelligently to ease readers through your content and it will help improve your search rankings.
3. UPDATE OLD CONTENT
Do you have an outdated post in your archive that has suddenly become relevant?
Whip it out and serve it fresh again!
Or did you put up a post a while ago that has undergone major updates? You need to find it and do a rewrite.
Make sure to update the headline to make it more in tune with the latest trends. Don’t forget to also optimize the copy to make it more SEO-friendly.
4. QUALITY BACKLINKS
Credibility is a technique that will improve SEO rankings this year.
If a website with high Domain Authority links back to your website, your credibility automatically increases.
This gives you an edge over your competitors by endorsing your reliability.
Some of the ways you can get quality backlinks is by guest blogging and also collaborating with social media influencers.
As your backlinks increase so does your score ranking.
Be sure to analyze any backlinks to your website to ascertain its authenticity. If the site linking back to you is questionable, make sure to disavow it as spam.
5. ANALYZE YOUR WEBSITE
Do an SEO audit on your website.
A comprehensive SEO analysis of your website can help you stay ahead of your competitors.
An SEO audit is an insight into the things that your website is lacking. This SEO important factor is easily overlooked by many websites and companies.
An SEO audit will reveal ailments in Page titles, descriptions, spam scores, and page speed helping you evaluate your performance and set goals based on what is required for your website.
You can use SEO tools like Ahrefs, SEMrush, and Pro Rank Tracker to do the audit. Just input your URL and you will immediately get a detailed report about your website’s performance.
6. INTERNAL LINKS
Your goal should be to get users to spend more time on your website scouring through your articles.
One way to ensure this is to internally link your articles.
This SEO technique helps Google’s web spiders crawl through your content easily and gives you older blog posts more visibility.
7. OPTIMIZE FOR MOBILE
Studies showed that in 2018, 52.2% of website traffic worldwide was generated through smartphones.
If the way people consume content is evolving, then you need to evolve too.
Be sure your website has a mobile-friendly design that is also responsive. This helps users access your website on any device.
Google’s now evaluates a website is readiness by its mobile-first indexing. This is a nudge by Google to get websites to prioritize their mobile customers.
8. VIDEO CONTENT
A recent Cisco survey postulated that video traffic will comprise 82% of all consumer Internet traffic by 2021.
That says it all.
That can’t be too surprising, right? That’s because videos have a higher retention rate than textual content.
It’s important to know that Google now features videos as part of results to search queries.
Right now most of these are how-to videos that can be viewed directly on the SERP but who knows what the future holds.
So go ahead and make more videos to help your SEO efforts acquire more eyeballs. Be sure to use the right keywords in your titles and meta descriptions.
So with an array of ideas on the latest Search engine optimization tactics at your disposal you can go ahead and look your competitors in the eyes and not be afraid.
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