TOP SEO TIPS STRAIGHT FROM THE INDUSTRY EXPERTS

TOP SEO TIPS STRAIGHT FROM THE INDUSTRY EXPERTS

Every industry has its top dogs.

Those who have looked the dragon in the face and dared them. These people have also over time acquired incredible skills while on their journey to acquiring knowledge and expertise.

They are industry experts and they exist in every conceivable industry or niche.

Even online.

Search engine optimization is hard work. It takes a lot of constant tweaking and updating to get it right. But all that hard work is actually worth it, because optimizing your content so it shows up more often in search results, leads to increased traffic to your blog or site which eventually translates to improved lead generation and more conversions.

It’s like a new football coach trying out the players to find the perfect team for the college finals. It would take concentration, discipline and tenaciousness. But they would also probably win the football tournament if he gets the formation right.

Scared?

You shouldn’t be.

Because we have compiled a comprehensive list of SEO tips from experts to keep you up to date with the current SEO practise.

We even broke it down so it all doesn’t go over your head. Cool, right?

Ready for these amazing SEO tips? Here you go:

1. OPTIMIZE USING MEDIUM TAIL KEYWORDS.

It’s no secret that Google uses an algorithm called RankBrain to analyze how users interact with search results and rank the blog or site based on that.

The algorithm also checks for Dwell Time (how long a visitor lingers on your site) and Click Through Rate (Percentage of people who click on your search result). This affects your ranking either positively or negatively.

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THE EXPERT ADVICE:
“When you optimizing your page around a medium tail keyword (and make that page awesome), RankBrain automatically ranks you for that term and thousands of similar keywords.” –Brian Dean: Founder, BackLinko

2. OVERHAUL YOUR ARTICLES

Remember those articles you wrote that ranked high bit not high enough to guarantee visibility? The advice is to go back and simply rewrite them.

Add images, quotes, statistics, examples etc.

Just make it a better read.

Make sure your rewrite impacts both the keyphrase usage and the length of the article.

THE EXPERT ADVICE:
“Give those articles an overhaul. Make a page that you are so proud of, you want to print it and frame it on the wall.” – Andy Crestodina: Co- founder, Orbit Media

3. EXPLORE THE POTENTIAL OF VIDEOS:

Cisco projects that by 2021 that online videos will make up a whopping 80% of all online traffic and with the volume of video presently online, 43% of people say they want more of it.

Say no more guys.

Now you know why people are not willing to read your 300-word article but are more inclined to watch that ‘silly’ one minute video.

Video is the future.

So go ahead and include videos into your content marketing initiatives. Make sure the title and description of the videos you post online are updated to be more searchable and relevant.

Optimize the audio and video quality as well as the graphics and images contained in it.

THE EXPERT ADVICE:
“Videos have a lot of untapped potential- they are great for SEO and make for good user engagement.” – Shilpah Shah, Co-founder, Hummingbird Web Solutions.

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4. MOBILE-FIRST INDEXING:

‘Mobile-first indexing’ simply means that Google now considers the mobile version of your site as the primary version of your site.

If you don’t have a mobile version of your site yet, your ranking may take a hit because of its ‘below par’ user experience factor.

So if your site currently runs on an “m” URL, you need to switch over to a mobile responsive site to get on the good side of Google’s indexing feature.

That is if ranking high is of importance to you.

THE EXPERT ADVICE:
“Responsive design is Google’s recommended design pattern. It serves the same HTML code on the same URL regardless of the user’s device but can show the page differently (i.e. respond) based on screen size.” –Google

5. FACTOR IN USER ENGAGEMENT

Ensure maximum audience engagement by factoring in tactics that will help maximize use engagement and in turn allow search engines index your page as containing high-quality content.

Use whitespaces, headings, short paragraphs and relevant images to make the page more user friendly and keep your user longer.

Include relevant internal links that will help users dig further into your site thereby decreasing its bounce rate.

Include multiple ways to absorb the content like videos, podcasts, text, images and infographics. This will keep the user more engaged.

THE EXPERT ADVICE:
“Offering relevant internal links that answer a readers questions can significantly decrease bounce rates.” – Max Desmaris, SEO & PPC Specialist, Vital

Now you are well on your way to cutting through all the noise and going straight to what matters in the SEO game.

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Go ahead and imbibe these insightful tips and watch your website traffic and leads take an unexpected turn.

You are definitely in safe hands because the aforementioned experts who gave us these inspiring SEO tips, have a collective experience spanning thousands of hours and hundreds of successfully executed online campaigns.

For more awesome tips and tricks to help grow your brand online, follow us on our social media platforms and subscribe to our newsletter and you will be well on your way to becoming amazing!

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